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Tuesday, March 19, 2024

What is Snapchat and what is it for?

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In the world of social networks every little bit appears that becomes a revolution. The one that has been the most fashionable in recent months is Snapchat, which is used by people of all ages, but is especially appreciated by the younger generations. This time we will be able to discover more in depth.

First of all, if you have not yet registered in this social network, you can do so from its web portal by filling in the data and thus you can create your profile without problems.

What is Snapchat?

Snapchat is a cross between a social network and an instant messaging application. It appeared in 2011, but it has been a few months to this part when it has reached its greatest popularity and there is even talk of purchase attempts by other large companies like Facebook.

Snapchat app is not too different from other social networks, it is about sharing and staying in touch with friends. Its main difference is that it adds a security plus by guaranteeing that all shared content is deleted just a few seconds after the receiver of the photo or video has seen it.

If you like Snapchat, and you want to be able to have it on your mobile device or tablet, discover how to download Snapchat for Android quickly and easily.

 Advantages and disadvantages of Snapchat

All social networks, instant messaging systems and in general all applications, have their good and bad things.

Advantages:

– All shared photos and videos self-destruct, so content can be shared with less risk

– It offers a large number of filters that allow you to take from really impressive photos to very funny photos

– One of the latest built-in features is the ability to use geofilters by location and customize them

– It allows you to edit videos and add effects to them, it also allows multiple possibilities of editing the photos

– Can be downloaded for Android and iOS for free

Disadvantages:

– Although the content is destroyed, there is always the possibility of taking a screenshot. Of course, if a screenshot is made, the sender of the photo receives a notification

– Its encryption systems are not as secure as in other instant messaging applications

– For some people it is considered an unethical application, since all the information is hidden.

– The fact that the content disappears in just a few seconds means that this application does not have content filters and adult content can be uploaded.

– It presents occasional and sporadic errors of login and logs.

How to use the Snapchat application

Using this application is very simple, you just have to follow the following steps:

– The first thing is to enter the application, and enter with your username and password.

– Then you will see yourself in the camera as it starts automatically.

– It only remains to scroll to the left side to see the contacts and to the right to see the publications of other users.

Be careful what you share

Snapchat takes care of deleting shared content, but no one is aware that there are hundreds of different ways to keep a copy of a photo or video received through this channel, so it is recommended to be cautious when sharing certain type of content.

No application is 100% secure and we can never be entirely sure what the recipient is doing with what we have sent him, not forgetting the action of hackers, so intimate photos or videos sent through Snapchat could also arrive to be made public.

Using these applications is very simple without a doubt it is one of the most practical of all currently. Used well, Snapchat is an inexhaustible source of fun, but like all social networks, it is advised to act wisely.

If you do not want a user to see your content, much less contact you, there is always the possibility that Snapchat offers you to block users and even better if they know it.

Snapchat for company

Thanks to agreements signed with large publishing groups that show their content in said application, it has become a very interesting tool for a larger target. In addition, it has many functionalities that offer multiple advantages for companies. Here are some of them:

Limited time

Snapchat lets you see the messages for 1 and 10 seconds by default, although this option can be customized. After the marked time they disappear. This ensures the users’ attention, as they will not be able to see the message again.

Filters by location

In Snapchat, filters are a great attraction, almost all users use them in their photographs. In other words, the user’s image appears with the background or frame that they have chosen. Snapchat offers you hundreds of filters, although your company can also design its own. In fact, McDonald’s owns its own.

The advantage is that the location can be added to this functionality. When the user is close to your company, the filter you have designed appears and the possibility of uploading images with it. To activate this functionality you just have to create your filter and choose the location where you want your filters to appear.

Experience-oriented application

Snapchat can be used to send photos, messages, and stories. The latter refer to a set of messages that are on the network for 24 hours and can be viewed repeatedly. Also when you post a story, all your followers can see it on your wall. Take advantage of this functionality to tell stories that attract your customers but without being openly advertising.

Geo-location

This application detects when users are close to your business and they can include images or videos in a wall of events related to your brand.

You can spread coupons or discounts

With Snapchat you can spread coupons or discounts to your customers. It is not penalized. In fact, various companies have already done so.

Offer advertising

If you want to advertise on Snapchat, you should know that the user can choose whether to see an advertisement from time to time. It disappears once seen or within 24 hours, just like stories.

Are you now interested in this app?

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