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Friday, June 14, 2024

Effective 10 Virtual Event Ideas and Best Practices

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Over the past few months, the world has witnessed a fascinating shift in dynamic! Wasn’t it a while ago when we all were attending meetings and conferences by being physically present at the venue and having face-to-face or group discussions immersively. But ain’t we all doing the same even after the pandemic? Let’s face it, the new normal has been a real challenge but somehow we did find a unique way out and resolved our problems effortlessly. And the solution we found got immensely popular- The digital platform. Recall the time when we used to attend music festivals live but after the pandemic, everything went digital. No doubt, a virtual concert might not have the same look and feel as physical ones but the good part is we didn’t stop! We all were #TogetherAtHome. The virtual event became a household name during this time of Novel Coronavirus, it also brought families and friends closer.

While we all are heading towards the digital world, so are physical events. Every year, organizations schedule meetings and webinars to reach remote clients to fulfill their targeted goals. Today, virtual events have become a necessary alternative for many organizations and have benefited them globally.

What is a virtual event?

A virtual event is a replica of a physical event that takes place in a digital space instead of at an in-person venue. To tell you the truth, virtual events are a great way to deliver content on a large scale and form relevant global networks seamlessly.

10 best virtual event practices

1) Decide what type of event you want to host, this will provide you with a clear picture of your goals. Whether it is a virtual trade show, virtual conferences, virtual fair, and many more. Defining your objective can also give a clear idea to your team to organize and configure their respective event.

2) Book your event way in advance by setting a realistic timeline so that you can build and bridge the gap between every possible hurdle to make it up to perfection and have enough time to market it to your audience.

3) Spread the word on social media channels like Twitter, LinkedIn, Instagram, Facebook, and so on to create more attendance, market your event and generate qualified leads.

4) Make use of your engagement tools to measure the success of your event. Use live chat and audio/video call functionality offered by platforms to have a 1:1 or group discussions with exhibitors, sponsors, and individuals in real-time seamlessly.

5) Another best practice would be hosting a webinar and delivering keynotes as it is one of the most effective tools used to address the masses. As everything is moving online, you can now invite any keynote speaker from across the world. Isn’t that great news.

6) Make quality content available as it plays a key role in your event. Your content acts as a voice of your brand so showcases your event agenda in a way that your audiences understand the message.

7) Gamify your event and enhance your attendee’s experience. You can add fun gaming activities like crossword puzzles, spin the wheel, photo booth, social wall, build relevant quizzes or simply conduct a contest. You can also offer goodies or giveaways to your attendees and enhance their overall virtual experience.

8) Virtual event platforms enable you to customize your dynamics and designs in just a few clicks! Showcase your brandings and messages to your target audiences and bring in more qualified leads.

9) Hosting a virtual event enables you to get detailed analytics and metrics regarding your event attendees. You can easily track down your audience’s movement and the result will be Better ROI and KPIs optimization.

10) Give your sponsors a chance and a specific area to showcase their products, just like the way you used to do it in a physical event. You can display their brand content, brand logos, or sessions in a digital environment, with the same impact as of an on-ground event.


10 Effective Virtual Event Ideas

Here are 10 effective ideas to host virtual events!

1) virtual concert

2) virtual exhibition hall

3) webinars

4) virtual conference

5) virtual workshop

6) live stream

7) gamification

8) virtual career fair

9) product launch

10) virtual open day


1) virtual concert

Music brings everyone together, no matter the geographical boundaries. A lot of platforms and softwares have come up to allow the audiences to enjoy the music and feel close to their favorite artists while also supporting live music till the concert halls open up.

2) virtual exhibition hall

Online exhibitions bring a certain dynamic to the table while allowing all the attendees to connect with the exhibitors and brands to form connections. Online exhibitions help boost your marketing while allowing customizability.

3) webinars

Webinars are a boon to those who are knowledge-hungry but are unable to attend offline classes on their preferred subjects. These sessions are usually hosted to build relationships, build brand awareness or market a product.

4) virtual conference

Virtual conferences help the attendees interact and communicate on themes of common interests through the interactive tools present in the software like video conferences.

5) virtual workshop

Virtual workshops offer a learning environment from the comfort of your homes. They are usually led by a person or a group who teaches new skills or techniques to a group of participants using the virtual tools available.

6) live stream

Live streaming is a technology that allows one to record, create and share videos in real-time. You can live stream online gaming, personal performances, product launches, and more. All that is required are an Internet-enabled device and a platform to conduct it from.

7) Gamification

Gamification, in simple words, is turning a non-gaming environment into a competitive gaming one. Game mechanics are added to websites, pages, online communities, and online businesses to increase engagement with consumers and employees.

8) Virtual career fair

Virtual Career Fairs are very similar to a webinar, in essence, that they take place at a designated time for a selected number of days. Job seekers and recruiters come together at a virtual space and engage with attendees via chat rooms, teleconferencing, webcasts, and more.

9) Product launch

Online Product Launches allow one to increase the exposure of the brand as well as the product towards a more diverse target audience. Product launches help build up anticipation, excitement and help gather valuable feedback. This also helps in creating brand momentum  and gaining industry recognition for the company

10) virtual open day

With schools and colleges shut, new and potential students are becoming more aware of virtual open days. These include video tours of the campus, online seminars, chat with the alumni and existing students via videoconferencing software, and so on. The open houses are designed to help give necessary information to the potential students about the university.

Over to you

All in all, we know this global pandemic ain’t going anywhere sooner and so are virtual events! It’s time that you start exploring unique ideas and perform best practices to get going with the new trends in the new normal! These ideas and practices can be a great starting point if you are hosting an event virtually for the first time! We hope this article was a great help to you!


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