In the modern world of the 21st century, the backbone of marketing your business is digital marketing. No company strives in today’s world until it’s uniquely and adequately showcased on the internet.
97% of the consumers looking for a service head towards a search engine to find it
Any company or business which doesn’t utilize the digital world is destined to be left behind. Like all other business categories, law firms also rely on digital marketing to grow in this fast-paced world.
Effective digital marketing depends on many factors, including a unique and compelling website, to-the-limits utilization of social media, and high-quality content for the website. When all these factors are fused, a powerful force of attraction emerges, pulling clients towards the firm.
To understand all the crucial ingredients of SEO services for law firms, we will discuss some digital marketing strategies.
First And Foremost, An Incredible Law Firm Website
You guessed it right; the brain of digital marketing is a website. No modern business is complete without having a secure and informative website. Your website is the first and foremost source of information about your company for your clients.
When a client is interested in your law firm, he will most likely try to look you up on a search engine. Wouldn’t he be disappointed to see your firm doesn’t even have a website? Of course, he will be disappointed.
75% of the people judge the quality of a firm by the appearance of its website
Your law firm website design should be responsive and user-friendly. Make sure to provide quick answers to the most frequently asked questions.
It’s also a great idea to provide live customer support to your law firm website visitors. It could be expensive to hire customer support agents, but in the long term, it’s worth it.
Search Engine Optimization is the process of optimizing your website, its pages, and content in such a way that it shows up higher in the search results of a search engine.
A better search engine optimized website will appear on top when a user searches for a service or product on the search engine.
Due to tons of competition and services available nowadays, it’s not exactly an easy task to rank your website in the top results of a search engine.
If you don’t invest in your SEO, your potential client wouldn’t even be able to reach your website. As a result, these potential clients will end up going to your competing firms, and you don’t want that to happen.
There are elements on your website that need to be optimized for search engines, like images, videos, tags, blog content, and others.
Utilize Social Media To Its Fullest
There are about 2.96 billion regular social media users on the internet.
It’s a vast platform to advertise anything for your benefit.
So why not use this platform for advertising your law firm? As a bonus, your firm’s active social media accounts will count towards your law firm’s SEO as a whole.
One huge benefit of social media is that you can engage with your existing clients and new potential clients even before they have stepped into your firm.
When you directly respond to clients’ queries through direct messages, tweets, and comments, you make them feel at home. They automatically develop a feeling that your firm is client-friendly and responsible at work.
PPC For You
A pay-per-click advertising firm enables you with a tool that is the ultimate double-edged sword.
Get it right, and drive a consistent stream of qualified leads to your law firm. Get it wrong, and burn through a lot of cash with little to show for it.
Three things make the edge of the PPC sword so sharp for lawyers:
- Legal keywords are expensive – It’s not uncommon to see terms like “personal injury lawyer” and “criminal DUI attorney” go for over $100 per click in larger markets. Law firms can easily spend $50,000 – $100,000 per month on PPC.
- Competition is brutal – Everyone is fighting for prized real estate at the top of the search results. Higher levels of competition go hand in hand with expensive keywords while making it hard to stand out in a sea of attorneys.
- Getting qualified traffic is difficult – Not all traffic is created equal. Lawyers often make the mistake of targeting keywords with low intent. The result? A lot of traffic, but few conversions.
Click here to unearth the code for a successful pay-per-click advertising firm hack.
Due to the high cost and level of competition, attorneys must see a quick return on their investment. But:
Creating a profitable PPC campaign from scratch can seem daunting. After all, there are many moving pieces – keywords, ad copy, landing page optimization, nurture series, A/B testing. Get any one of those pieces wrong, and you risk wasting a lot of time and money.
Ready, Set, Convert
No matter which industry you are in, SEO services for law firms are of crucial importance. There are several free SEO tools available, including Google Keyword Planner and Answer The Public. These tools can help you to research keywords and access analytics.
Again, it’s a wise idea to use a professional marketing company to help you drive traffic to your website. Don’t waste time and money trying to crack the PPC code. Your competitors have already done a lot of the heavy lifting for you.