In recent years, Instagram has evolved from a simple photo-sharing social channel to an influential weapon in brand marketing and advertising.
Did you know that over 600 million people surf the Instagram platform to search for new products?
In today’s competitive world, Instagram has leveled the playing field for all industries. But getting real results is no walk in the park; it requires developing a strategic action plan to promote your company’s Instagram page.
To the delight of many, we’ve compiled five proven Instagram branding tactics in this post that will tip the scales in your favor. So scroll down and take a look.
Know your audience
This is an essential part of a results-oriented Instagram marketing strategy. You may be posting by creating captivating images with quality content, but you’re not getting the results you want.
Have you ever wondered why?
Because you’re not considering your target audience when developing an Instagram action plan.
Invest time and resources into identifying your potential audience – and determine what their needs and expectations are.
Use the Instagram overview to get valuable information.
– Website clicks
– Follower activity
– Video views
Instagram also provides comprehensive demographic information. You can effortlessly determine where followers are coming from, their age, and gender details.
As the leading digital marketing agency in the US, we make sure you get the best deal!
Use relevant hashtags
Just like Twitter, Instagram is also a social platform that works with hashtags. Here, you can use hashtags to categorize images and video content.
This way, you can not only discover trending topics, but also better reach your potential followers.
In short, if you want more and more people to find your content, you need to find the right hashtags.
Here, the best hashtag practices you should adopt in 2019 :-.
– Don’t overuse hashtags
– Avoid overusing tags
– Stay away from spam, no irrelevant hashtags.
Use all of Instagram’s tools
Since its launch in 2010, Instagram has evolved a lot as a platform. There are many things we can do on this social channel, from beautifying photos to tracking performance to tracking changes.
Get to know Instagram’s filters, editing tools and effects
Instagram offers a number of effective business tools to help you better understand its performance.
We’d love to hear from you and share your practical experience promoting your brand on Instagram.