What exactly is an SEO company? What can SEO experts actually do? How do you determine which one is right for you? But soon or later, most companies find themselves asking the very same question: where is all that new traffic going? Creating a website from scratch, after all, is just one step on the long road of keeping an online, successful business.
Optimizations are, of course, important to any website’s survival. Once in a while, however, many companies decide they want a more comprehensive approach. SEO services include on-page and off-page optimization, including keyword research, link building, content writing, social media optimization, website navigation, site optimization, and many more. SEO services also include off-page strategies such as directory submission, blog optimization, and article writing.
Of course, not every SEO Company offers all these strategies. For smaller companies, it may be necessary to work with just one SEO expert to implement all of the tactics they need. In this case, however, the SEO agency should be able to offer each of the best practices listed above under the most efficient strategy they can manage. The SEO agency should also be able to offer whatever tactics are necessary under the circumstances to implement their best-practice strategy, whatever those might be.
On-page optimization, for example, involves the updating of meta tags, generating site maps, and the use of headers and alt tags. These SEO techniques to improve a site’s ranking in search engines. On-page optimization is the most important SEO tactic to learn because it directly affects the SERPs. If you outsource your web development and SEO tasks to someone else, make sure they hire an on-page optimization expert to handle the tasks for you.
Another key area in on-page optimization involves the use of meta-descriptions. Meta descriptions, or meta keywords as they are commonly called, are used to describe the contents of a website’s page. These meta descriptions must be relevant to the contents of the site and must be written effectively, to achieve high search engine rankings.
Off-page optimization is equally important, although it may take more time to implement. This tactic involves writing press releases that accurately state the purpose of the site and what the owner hopes to accomplish through visitors visiting the site. In addition, the SEO team needs to engage in keyword research and the analysis of search results to determine which keywords will be most successful in generating traffic to the site. After the SEO team determines which keywords will be the most effective, they should submit them to directories so that they will appear whenever a user types a keyword related to the business and the site.
Off-page strategies are important, but they are not nearly as time-consuming or costly as many of the off-page SEO tactics that are required for a site to rank higher in the search engines. Therefore, it makes sense to utilize off-page tactics as much as possible. However, there is a time and place for each tactic. For example, a press release is effective, but it should not be submitted to directories unless it is submitted after the holiday.
A good SEO company will engage in all of these tactics in order to achieve their business goals. A good SEO company will help its clients develop a strategy and then implement that strategy. A good SEO company will not promise to increase a site’s ranking overnight. It will, however, show its clients how to make their websites ranked highly in search engines by implementing tactics that generate enough leads to create business and keep those leads coming.