How To Make Your Web Writing Attractive!

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“7 Practical Tips (WITH EXAMPLES) That Work As Magic Spells”

Do you know over 5 million blogs are published online in a SINGLE DAY?

However, only a few of them manage to grab the readers’ attention. So, the question is – what’s so unique about those that are preferred over others?

On this, we took opinions from online readers via surveys and did many long discussions with successful web writers and content marketers.

Then we creamed off these 7 surefire writing tips – which can make your readers spellbound (if used wisely!)

Let’s start!

#1 Work Super Hard On Your First Impression

The first thing that makes your audience decide whether they should read your blog or not is the Title. Creating a compelling title depends on two things:

  • Precisely targeting your target audience.
  • How well it reflects –  that reading that particular content can benefit the reader.

If you just focus on these two core areas, you don’t need to spend your energy on other tactics like writing clickbait.

Some examples:

In both titles, it is clear who the target audience is and how reading these blogs can help them.

A few good tools that you can use for title generation:

The Headline Generator 

Tweak Your Biz 

Answer the Public  (My favourite!)

#2 Great Structures Require Strong Foundations

The foundation of your write-up is the introduction paragraph. Gone are those days where people liked to read blogs which starts like:

“Today, we will make you familiar with ABCD.”

Nowadays, they want something catchy. So make the introduction part interesting by adding value to the content. Use any attention-grabbing material – be it:

  1. A-line/quote/example/contrary or shocking facts related to a problem that readers are experiencing.
  2. Some stats related to the topic.
  3. Something different from the main topic but super interesting and relate it somehow to the main topic. E.g. A story/experience woven into the context.
  4. If you can, make them realize the importance of the blog and your efforts behind writing that content piece (as we did in the introduction of this blog).

Some Examples:  

This is the first line of a blog by Grammarly on “Improving Writing Skills” :

A blog by Business Partner Magazine on “Website Designing” starts as:

Webspero Solutions – a top-rated digital marketing firm, use this quote in the introduction paragraph of one of their blogs:

# 3 Don’t Write To Fill The Page – Offer Value

Every single line you write must have some value. Give the readers a reason to read further. Use studies, stats, charts, screenshots wherever you can, and mention the source. Moreover, give links to tools or plugins that they can use.

Doing so makes your content reliable. Readers will trust you. 

When writing on tips, share results. Like, if you are writing a blog on SEO writing – include a screenshot of the Google analytics showing the number of impressions increased over time because of content. 

Example: Title generator tools that we have given in the first point.

#4 Make Your Writing As Clear As Water

Write with utmost clarity on the chosen topic. For it, do everything it demands. Research in-depth. Take help from experts. Like, while writing something about web designing, reach out to website designers in your friend circle. Or use Linkedin if you don’t have any friends in this field. 

Don’t write big and complex sentences. Also, avoid using filler words. Write only and only what is necessary. For example, here are two sentences:

SENTENCE 1 – “Why should you choose Wix website development out of the many other options available online?”

SENTENCE 2 – “Why choose Wix website development over others?”

Both sentences convey the same message. However, the latter does it in an easy-to-understand manner. And think yourself – which one you will prefer as a reader.

#5 Write Simple But Professional

Avoid fancy words and redundant points. Make your language sound like an expert in the field.

Example: Shopify is a tool, but an expert will always call it a platform.

To prove your point, compare different stats. Don’t just give a random statement. Give examples for their backup. Besides, link your content to other good articles and high authority sources.

#6 Know The Difference Between – Info And Insights

Information is anything about a topic, whereas insights are predicting the outcomes of something.

Example:

INFORMATION: India reported “xxx, xxx, xxx” cases yesterday.

INSIGHT: Seeing the high rise of COVID cases, India can implement the nationwide lockdown again.

#7 Always Remember: They Don’t Read They Skim

Studies show that 80% of readers don’t read but skim through the online content. So you must give them something to stay and read, such as: 

  • Make catchy headlines, like Problem + Solution.
  • Start your paragraphs with the conclusion. Then support it in the sentences that follow. 
  • Use bullet points.
  • Enhance and bold the key points in your blog. 
  • Don’t write big and complex sentences. 
  • Focus more on “How to do” than “Why to do.”
  • Offer solutions and also better solutions (HACKS).

One Additional Tip: Observe and be all ears throughout the day. Some people give very good ideas or something interesting to include in your content unknowingly. 

Finally, brutally proofread and edit your piece. The more your fingers hurt while editing, the more are the chances that readers will like it to read!


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