Packaging is the key solution to boost the sales of any business. Even delectable items such as donuts require attractive packaging for marketing purposes. Customizing donut boxes can help you raise revenues without raising your costs.
Plus, customized packaging helps keep your product fresh and safe throughout its journey from the manufacturer to the customer. Who wouldn’t want the highest level of promotion while ensuring their product’s safety at the same time?
Why Customized Packaging?
From a general perspective, the packaging is just a protective barrier between the product and damaging factors. But thanks to the customizable options available. The role of such boxes is further enhanced with the added benefit of promotion and marketing for businesses along with protection.
You don’t have to develop entirely new designs for successful marketing. To keep your costs minimum, you can even use cheap wholesale boxes. Transform them to reflect your brand’s values and to offer convenience to consumers.
Modern techniques allow brands to develop innovative packaging. This not only appeals to consumers but provides them with the highest level of convenience while the product is being used.
This gives manufacturers the freedom to develop packaging which they think will appeal to their consumers the most. But with that comes the need to provide their brand identity through their packaging.
So, how do you develop effective Donut Boxes that fulfill all marketing purposes effectively? Here are the dos and don’ts of customized boxes:
Evaluating Your Packaging Requirements
Are you selling perishable items or are you looking for cosmetic boxes? Will you be shipping anything fragile over long distances? These smart queries and their answers will help you evaluate your packing requirements.
Take the time to estimate the nature of your product. If it is something perishable such as a food item or a beverage, you might want to choose something strong. So it can keep your drink from spilling out (or prevents your donut from getting squished). Don’t forget about the environmental factors that could reduce the shelf life of your food item or beverage.
On the other hand, with something fragile, you will need sturdier and thicker packaging. Just to ensure your product stays safe and does not break on the way to the customer. Nobody wants to receive a broken product. Plus, the cost of losing a valuable customer is much greater than what you will be spending on getting quality packaging.
The Shape, Size, and Type of Packaging
When choosing custom packing, there is a vast range of factors that need to be considered. First, you want to ensure your packaging selection caters to not only the needs but also the desires of the customers.
Next, carefully observe and evaluate brand messaging. Your product’s packing is a reflection of your brand’s principles and values. You will immediately drive customers away if your products are packed in plastic boxes, but you are claiming to be an eco-friendly business.
The most important thing is your budget. Before selecting the size, shape, and type of packaging you want to choose, you must consider how much your company can afford to spend on the packaging. This is going to filter our several options, leaving you with a narrower range which makes it easier to choose the most appropriate option.
But you shouldn’t base your packing choice on just your budget. It is also crucial to consider the size of your product which will then help you decide what box you are going to use for it. Plus, the shape depends on your preference. You could pack a candle in a rectangular box, or you could go for a cylindrical box with a die-cut window.
Embellishments and Designing
Once you have your base ready and have decided on the size, shape, and material you are going to use to pack your products, let’s move to the fun part: the designing. Although it is the most fun part of the entire customization process, it is also the most overwhelming because the success of an eCommerce business depends on how they have decorated their donut boxes.
Several businesses tend to search for shortcuts or premade templates on the web. But that might not be the best approach to handle this task since it requires attention to detail. To come up with a professional-looking design, you must be patient.
Contrary to popular belief, getting a professional designer can save you a ton of money and minimize the risks of failure which, considering your budget, might be the last thing you want to go through! Based on your business’s values, your requirements, and your target audience, a professional designer can come up with a packaging solution that fulfills all of your needs and looks amazing too.
Adding the Finishing Touches
Your competitor might have a better-looking box than your brand. But it’s the little details that make you stand out from the competition. It all depends on the customer experience and the uniqueness and convenience of the unboxing. Therefore, you must try to make the box easy to open. Plus, you must create them in a style that can make the box easy to open. There are various style options including sleeves, tuck top, and two-piece. All of these styles have their advantage and presentation benefits for the retailers and manufacturers.
Fancy box designs are not only fit for good presentation but you can also use them for gift giving. Gifts can only be in a good outlook, otherwise, the whole meaning of the gift is waste. Therefore, the customization of the box is very important in this regard. You must go with an exciting design when it is about using donut boxes for gifts. A lot of kids enjoy sharing the donuts. Especially, when there is an event, you can use the box. It will multiply the whole charm of gift-giving and also the festivities of the event. Hence, you can make a colorful outlook of the donut gift box easily. Just by customizing it with various add-ons and decorative printing.