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Sunday, May 19, 2024

Developing a Personal Brand: Creating a Professional Online Presence

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If you’re starting something from scratch, you may be looking at the best ways to approach building a brand. There’s a lot of work that goes into it, but the end result will more than pay off. Here are a few things that you can do in your attempt to build a solid online presence that helps your brand stand out:

Think about your reputation

If you’re looking to build a brand that people will love, you want to be sure you’re building a solid online presence. Whether you’re trying to create a niche as a professional nanny and make sure you pass nanny background checks or you’re starting a craft store online, make sure you clean up your act, so to speak.

If you have personal social media, think about keeping it private and editing the privacy settings on various pages that you may have. Think about how you could use your personal social media to build up a solid presence that allows people to see who you are while also allowing you to portray what you need to that relates to the brand that you’re trying to build.

Invest in professional services

If you want to put your best foot forward, it can be useful to hire professionals who can provide you with the best results that make it easy for your online presence to be one that is appealing and gets you noticed in the best light.

Professional services for writing, graphic design, and social media posts can all be useful when you want to be confident that you’re showcasing the quality of your brand through the quality of your online presence. While you could go through an agency to find talent for your brand’s needs, you’d be amazed at the abundance of skills you can find by hiring a freelancer. Sites like Freelancer or Fiverr are great places to start looking.

Create various pages

If you want to be sure you’re standing out online, make sure you’re creating the kind of online presence that can’t be ignored. Multiple web pages aren’t really what you need to go for. Instead, create various social media pages that span several networks so that you can appeal to various types of social media users.

For example, old-school millennials love their Instagram pages, while younger people appreciate options like TikTok and Snapchat. For a more professional presence, a website, Facebook page, and Twitter account can help you easily showcase your brand in a positive and direct way.

Get involved in local events

If you want to be sure to build a name in your community, don’t just think about what you’re going to put online yourself. Getting involved in local events and networking can help you become uniquely positioned to stand out in your city.

Whether this looks like attending mega events in your city that position you to rub elbows with the city leaders or like helping charities and communities and having others post about your brand’s involvement, there are many ways that local investment can help your brand stand out and help you organically build a presence in your area without you even doing the hard work online.

Build a community online

From options like Discord to Threads, there are different ways to use the internet to build community. This can help you position your brand in a way that allows it to stand out as a company that not only has great products or services but also has great information and support for both clients and your overall audience. If you want to be present in today’s world and get noticed, don’t rule out the benefits of building online communities.

In Conclusion

With much of the world spending so much time online, it makes sense to do what you can to build an online presence. From social media to a good ol’ website, there are different ways to show up in a positive way to build up your brand.

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