Do you do everything to get your site listed? For years, you have put into practice all the techniques of natural referencing. However, your site is not ranking as you hoped. It doesn’t even appear on Google’s second search results. Do not throw away the gloves after the ax. Solutions emerge. You need to perform an SEO audit of your site. Overview of the steps to follow to have a successful SEO audit.
Technical site audit, the first pillar of any SEO audit
Any SEO audit should start with a technical audit. Indeed, it may be that the optimization problem of your site stems from a certain technical problem. This technical analysis consists of checking whether the HTML pages are indexed. You also have to check the XML sitemaps and the mobile compatibility of your site. Then correct the loading time of your site if it is very slow. Remove duplicate content and unnecessary pages. If these different actions seem difficult to you .
Content audit: for effective SEO referencing
In your SEO audit process, allow yourself to perform a content audit. The length of the titles should vary between 9 to 12 words. Make sure that 60 % of your titles contain the main keyword. Include metadata if there is none… Respect the recommended length, both for the meta-title and for the meta-description. Around 65 characters ( including spaces ) is the ideal length for a meta-title. As for the meta-description, the length must not exceed 160 characters( spaces included ). Keep your permalinks short and include alt tags in your content.
Keyword audit, one of the cornerstones of an SEO audit
An SEO audit without going through the keyword audit is insignificant. In natural referencing, keywords play an important role… Check the keywords in your content. If your pages do not contain main keywords, insert them. The main keyword must appear on all tags: meta-title, meta-description, alt text, and caption. It must also be included in your content… A good main word is neither too short nor too long. It is made up of two or three words. Secondary keywords, that is words synonymous or having a meaning close to your main keyword, include them in your content.
Audit of inbound links: essential in natural referencing
An SEO audit is also an analysis of inbound links. It is certain that you have carried out the backlinking in your natural referencing process. Inbound links don’t just happen. So check if your inbound links are relevant. They must come from sites well-indexed by Google. Make the necessary correction if this is not the case. The diversity of sources of inbound links Also Comes Into -play directories, blogs, forums, comments, etc. Inbound links should come from sites that speak the same language as yours. Finally, the anchors by which you created those inbound links. They must be natural and widely varied.
Internal network audit: for a complete SEO audit
If your site is not in the right position on Google, perform the internal networking audit. It may be that your internal mesh is not impacting. The anchor texts to use are delicate and to be chosen with care. Just like backlinks, they need to be relevant and natural. Bet on the long tail, that is to say, the anchors made up of at least 3 words. In 1000-word content, add no more than 3 internal links. Your link anchors, vary them more and more. Never use an anchor that you have used before.