Search Engine Optimization (SEO) is the act of enhancing the quality and amount of site visitors to a particular web page or a particular site by search engines. SEO aims at paid or unpaid traffic rather than organic or natural traffic. Organic and natural traffic are mainly comprised of visitors who simply landed on your page through the search engine, such as through paid links, search results, or listings on web directories.
Organic or natural traffic are the result of various factors such as, keywords used by the user when they conduct searches. As soon as the user clicks the desired keyword, the web page will be indexed by the search engine on the basis of the relevancy of the keywords used for search. The relevancy is determined by various factors such as, frequency of use, popularity of target industry, competition from other websites, etc. Once the search engine indexing the web page, the pages are listed or presented in search results, or SERPs.
When you want to increase the number of visitors, you need to enhance your website in different ways. It is important to remember that your website is like a mini-store. You need to make it appear in search results, or SERPs, in order for your website to receive more traffic. Your website should be listed or presented in top 10 searches whenever a user conducts a search using a particular search engine, such as Google, Yahoo, and MSN.
The first thing you can do to enhance your website’s SEO is to optimize its content, keywords, titles, headers, etc. For instance, if your web content contains the keyword “auto” and if your targeted keyword or keywords are the same as your website title, you can use the meta tag definition of “auto” to optimize the keyword density of your content. The title itself can also have SEO value because it is like a preview of what your website will look like when it appears in search engine results. This way, people browsing the web can have a preview of what they will find in your website.
In addition to optimizing your web pages, you can also increase the SEO of your website by including the keywords on your emails, business cards, advertisements, etc. This way, your email will contain the keywords that you think people are likely to type into the search engine. You can also place the keywords on your online advertisements. As long as the keywords appear in a conspicuous place, this method will increase the possibility that the advertisement will be clicked on and thus increase your online exposure and popularity. The more visible your advertisement is, the more chances for it to be clicked, and thus generate more traffic for your website.
If you are still wondering how an SEO can increase your website’s SEO, all you have to do is try it. All you have to do is create a web site that offers services similar to the services that your competitors are offering. Since you are providing similar services, there is no reason why your web pages won’t appear in search engine results and thus generate more traffic for your website.