How to Improve Page Speed for More Traffic & Conversions

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What is page speed?

Page speed is the assessment of how fast the website content on your page loads. It would help if you did not confuse with the “site speed”. Page speed can be define as “page load time” or “ time to first byte”. The page load time refers to the amount of time needed to display the content on a particular page completely. Time to the first byte means browse time to receive the first byte of information from the webserver. You can determine your page sped with Google page speed insights. Here insight speed score assimilates data form chrome user experience report (CrUX), and two vital speed matrices; First contentful paint (FCP) and DOMContentLoaded (DCL)

An effective way to improve your website speed:

Choose the best web hosting services

New start-up entrepreneurs want to save money by choosing cheap web hosting services. Do you know it affects your page loading speed? That’s why visitors used to leave these kinds of websites without visiting them properly. And it is a barely noticeable fact.

People come to your website for a particular purpose and want to be on-site to solve their purpose, like reading product information, by-products, or knowing about your services. If your website is slow, the user experience will be annoying, and users will leave without checking your products thoroughly. It affects your conversion rate.

Cut down HTTP Calls

Each file requires a webpage to function and render. HTML, CSS, JavaScript, fonts, images demand a different HTTP request. When you make a large number of requests, your page loading time will increase gradually. So, you should not add a lot of bloated garbage to your website. Regardless of their experience and skill, most web designers don’t take page speed as a priority. Unfortunately, most of the designers even don’t aware of it. Jquery, FontAwesome is usually loaded into your website subordinately from another server, which noticeably raises the page loading time.

Enable compression

Enabling GZIP compression can dramatically reduce plenty of time it takes to download your CSS, JavaScript, HTML files as they are downloaded as smaller files or compressed format. These compressed files are decompressed once they get into the browser.

Enable browser caching

After enabling the browser catching, the elements of a webpages get stored in your visitor’s browser. Therefore they can visit your website next time. When users visit another page, their browser can load the page without making other HTTP requests to the server for other cached elements. Once the first page of your website has been loaded successfully and its components get stored in the user’s cache, the new features must be downloaded for the subsequent pages. This process can dramatically alleviate the large number of files required to be downloaded at the time of the browsing session.

Minify resources

Minifying the JavaScript files and CSS eliminates the needless white space and comments to curtail the file size; consequently, the time it usually takes to download them is usually reduced. Different plugins are available for the WordPress platform to replace the links in your website head for your ordinary JavaScript files and CSS with miniature versions of them without remodelling the original files such as W3 Total Cache, WP Rocket, WP Super Cache.

It would be best to put effort to achieve an intelligent setting because minification often breaks JavaScript and CSS. So, when you finally minify your website elements, make sure to test your website thoroughly.

Work on above the fold content

You have to work on above the fold content. It ensures that any elements that appear above the fold are near the beginning of the HTML code, so the browser can download and render as first as possible. It is also essential to add any JavaScript CSS to generate the particular area inline instead of using an external CSS file.

Optimize media files

Optimizing the media files on your website is a potential step to revamp your page speed extremely, and doing this job is extremely easy. So you should invest time and effort in this step.

Optimize image and video

Always choose the ideal format. For example, PNG and GIF are suitable for images with large areas of a single colour, 8-bits PNG files are appropriate for the transparent background without an alpha channel, and 24-bit files are ideal for alpha channels or strong background. JPG is perfect for photographic images.

In the case of videos, leverage the potential of YouTube and Vimeo platforms and upload videos instead of serving them locally. Don’t forget to apply iframe embedding code.

Utilize Catching & CDN

Catching approves your webserver to save a static copy of your webpages, so they are able to deliver more rapidly to a visitor’s browser. Here CDN allows these static copies to be dispersed to servers all over the world. Consequently, a visitor’s browser can download them effortlessly from the server nearest to their location. It boosts page speed significantly.

Digital marketing company India follows these steps to improve your page speed to get more organic traffic and sales conversion. You have to remember that your website page loading speed significantly influences the Search engine optimization result of your webpage. Organic traffic comes from a high SEO score and lower bounce rate. If your website performs slowly, the bounce rate will be high, and the result will be your webpages come into the lower ranking of Google Search engine result page.

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