The mere existence of a website will never guarantee that you will generate business. Similarly, just because you get a lot of traffic, and even if you get a lot of leads, does not mean you will get new clients.
To be successful at lead generation – having a website that is easy to use, a traffic generation campaign that is both strategic and timely, calls to action that is straightforward, and last but not least…an effective lead nurturing campaign.
We will teach you how to nurture real estate leads with content marketing so your website and marketing efforts can generate actual business for you.
Nurturing the leader: What is it?
A successful online marketing campaign consists of three main strategies: (1) traffic generation, (2) lead generation, and (3) lead nurturing. A website’s traffic generation strategy would involve advertising, search engine optimization, social media, word of mouth, or referrals to bring people to your site.
The goal of lead generation is to increase leads by optimizing your website and testing your calls to action. In lead nurturing, a conversation is continued with a prospect from the moment they contact you until they become a client. Your chances of converting those prospects into customers at a later time are increased by providing useful information and staying relevant.
You can nurture and convert your real estate leads using content marketing in three ways.
Social Media
Through lead nurturing strategies, your business establishes mutually beneficial relationships with your leads so they come to you when it’s time to buy, instead of turning to your competitors. It’s important to realize in the lead nurturing process that customers are using more than a phone and an email in order to stay connected.
Blog
You should already know that not every lead that comes to you via the internet is ready to buy a home right away. It is likely that few of them are. These leads don’t necessarily end up being unusable, so you shouldn’t ignore them. In the meantime, your blog can help you keep your business and name in the minds of those who aren’t quite ready to make the switch.
Email is still the most popular online activity among Internet users. You should use email marketing if you haven’t already. Email allows you to share your blog posts, listings, etc. with home buyers without interfering with their already busy schedules. By keeping home buyers up to date via email, you can help them make a purchase.
Leads are opportunities
Make sure you’re tracking the results of your marketing efforts just as you would for any form of marketing. You cannot optimize your efforts to get the best results unless you are properly tracking, analyzing, and refining based on your data.
When you track each lead correctly, you can start looking at each lead as a valuable lead in its own right. Through lead nurturing campaigns, you can turn old, cold leads into new opportunities – even if it takes 12 months from receipt.
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