When choosing a CMS for their website, WordPress crosses the minds of millions of enterprises. Currently serving around 60% of the active websites on the internet, WordPress is robust enough to handle enterprise-scale projects. Besides being the most popular blogging software in the world, WordPress alone drives 30% of the internet traffic. From major government resources to corporate online stores to personal blogs, every enterprise wants to hire WordPress experts as their primary content management tools.
Therefore, If you are here to understand WordPress for your enterprise site, you are in for a treat. Let’s dive into the WordPress world and explore everything you need to know about this CMS platform. In this article, we will cover
- What is WordPress?
- How is WordPress an enterprise CMS?
- What to look at in an enterprise-grade CMS?
What is WordPress?
WordPress is open-source software with plug-ins and templating architecture that fosters a massive community of designers and developers to extend the functionality of the platform. The platform was initially created to cater to blogs rather than traditional websites. However, thanks to the core code, now one can create any kind of website with WordPress. Moreover, there are multiple things that WordPress can help you with, such as portfolio, resumes, membership sites, forums, and pretty much everything you can think of.
How is WordPress an enterprise CMS?
WordPress has endless features of an effective CMS. Firstly, its array of hosting options makes it more ideal for enterprise needs. On top of that, even entrepreneurs with limited HTML knowledge use WordPress software to create their eCommerce sites, and high-profile corporations like CNET use SEO tools to improve their site’s search engine ranking.
WordPress is a robust and capable website builder and a content manager. Your site can look unique just by choosing from thousands of themes available in the package. Thus, WordPress for enterprise is a perfect solution to every online need.
What to look in an Enterprise-grade CMS
If you run an enterprise-level business and want your brand to reach the industry target audience, you definitely need a popular CMS to outshine your content. But the list does not end here. There are several other criteria for any CMS to serve an enterprise-grade solution.
Some of them are mentioned below:
Enterprise business needs
As a medium or large-sized business, your company probably might have a service inventory. Moreover, if you want to sell your wares on a global scale, you will need websites for multiple locations, languages, product lines. Therefore, investing in a good quality CMS in place of a customized and expensive content management platform will be a wise decision for your budget.
An enterprise-level CMS provides a range of simple and powerful and admin tools within a single software package. With the help of this, administrators can easily track scheduled content, manage notifications, tweak plug-ins, add assets without shifting to various platforms.
Interdependence is the key for any corporation to achieve success. Therefore, any CMS that offers simple workflow controls can make everything efficient enough. For example:
- In a marketing team, Content will be created by the writers.
- Designers will take care of the front-end experience.
- Editors will proofread the articles and the product descriptions before passing them out to the company’s legal team for final approval.
Here, an ideal CMS can manage the workflow by providing appropriate permissions to validate specific profiles.
Businesses expand their consumer base after a while. If you have a flexible website upfront, you can launch mobile applications, web applications, and various websites as you begin to expand with time.
In order to perform any of these scenarios, you need a CMS with multi-platform capabilities.
Headless Content Management
Large scale organizations need a headless content management system, especially when the workflow is highly specialized.
Your team will continuously be able to generate content – blog posts, video content, web page text, product information, etc. along with storing it into the database without worrying about the actual presentation. You can use a range of applications where all the content in the database will automatically be optimized on cell phones, computers and tablets, and a range of apps.
Built-In Content Templates
Built-in content templates are great for managing an effective workflow. You can automatically create and write meta descriptions and recommend categories and tags; resize product images to suggest widgets based on tags or for your page specs.
This way, your team will have more time to work on the content and optimization.
The success of any marketing campaign depends upon how well your team understands your potential audience. The type of devices they have to access your site or where they come from, or which site catches more attention, every factor is crucial for the campaign. This makes choosing a CMS with popular analytic tools essential for capturing leads.
All the major media companies like New York Post, Capgemini, TED, Hachette, Spotify, Microsoft, and many more choose WordPress as enterprise-level CMS as they know only WordPress can represent their site to an extra mile. Hence, WordPress is an ideal CMS that checklists all the criteria mentioned above in the article. Now, get along and give your site to WordPress for an excellent web experience.
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