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Why video is important to businesses

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Why video is important to businesses

The world loves video. They are easy to digest and provide a safe haven from the wealth of textual information we find on the Internet. Not only that, but they also help us unplug and serve as a nice distraction from everything, especially when countries are fighting to end a global pandemic.

Now, more than ever, we need the videos and content they provide. Luckily, just opening a social media platform is enough to fill us up right away. In fact, video content has consumed our lives in such a way that we cannot remember what it was like before them.

Brands are increasingly aware of what their consumers need and want. And with 1 billion hours of YouTube content viewed, it’s undeniable: they want more videos.
In addition to being comfortable and effective, video marketing offers companies an attractive, versatile and shareable tool to reach their audience.

So, do you use it to promote your business?

Attract your audience

Do you want to increase engagement on your website? Well, the videos are very effective to achieve it. There is no denying that the text and images are still amazing. However, even if you are a bookworm, you have to admit that the videos are extremely captivating and pleasing to the eye. And trust us, your page viewers are more likely to open them than an article.

Consumers are just one click away from participating, sharing and commenting on video content. According to Forbes, they spend twice as much time on web pages that have videos than those that do not. This is useful for businesses looking to generate revenue from advertising on their sites.

Get your message across clearly

If a picture is worth a thousand words, videos are worth more than 2 million words

In fact, viewers remember 80% of a message they see on the video, compared to a mere 10% when they read it in text. So the true power of communication resides in videos. Nothing beats them when you want your customers to understand more complex and sophisticated messages. And they are an unbeatable medium when it comes to presenting new Productora audiovisual Barcelona or services.

Plus, they eliminate the need for blocks of text, allowing you to combine sound with moving images to make a strong impression and convey a clear message to consumers. No matter what you want to stream, videos will help you get it done quickly and directly.
Attract mobile users

Video and mobile go together. At least, according to a study that reveals that 90% of consumers watch videos on their phones.
This is not a surprise: people lead hectic lives and are constantly on the go. Therefore, the number of smartphone users is growing, which is good news for sellers. Namely, the more smartphone users there are, the larger your video audience.

In addition, Google informs us that mobile users are 2 times more likely to see ads than those who use computers or televisions. And not only that, but they are also more likely to share them.

Drive conversion and sale

Being as entertaining as they are visual, videos can make a lot of money. In fact, brands implement them in their marketing strategies to convert more leads. Studies show that having them on your landing page can increase your conversion rate by 80%!

Of course, they can also generate more sales. No less than 74% of users declared having bought a product after watching an explanatory video, while 77% of consumers were convinced that they should buy it. Okay, we are convinced! Videos are definitely the type of content marketers should invest in.

Come to think of it, it’s not surprising that videos are so effective. Remember that vision is our most dominant sense, so it’s no wonder video is taking the marketing world by storm.

You know what you have to do

At the end of the day, video is the best marketing tool you can use to stand out from the crowd. One of the reasons is that we all long for connection, as the world is becoming more and more impersonal. We want to see and hear people, and take a look at their daily lives.

Remember that video content is the best way to get closer to your audience. Don’t just think about the benefit: try to articulate your philosophy with them or share some valuable information. The more they know about you and your positive practices, the more likely they are to stay true to your brand. For more information please click here Productora audiovisual Barcelona

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