In the social media era, video content has become one of the essential marketing and promotion tools. About 86% of businesses today use video as a tool for marketing. But, brands still aren’t able to get their fair share of leads and clicks. So, what’s the reason for this poor outcome? There are many reasons, such as using poor-quality content, bad editing, optimization issues, etc. But, you can also find solutions. For instance, you can use video templates from a free video maker or try several optimization techniques.
In this article, we’ll talk about why video content doesn’t work out the way you plan. Moreover, we’ll also share some helpful tips. So, read on!
Reason 1: Boring and Long Videos
As funny as it sounds, most humans have an attention span less than that of a goldfish’s! It’s because humans can only pay attention for 8 seconds, so you need to be quick and impressive. But the point isn’t that you create videos that last for just 8 seconds. Instead, it’s to develop exciting and straightforward videos that capture the viewer’s attention from the start.
When your videos are too long and boring, people may lose interest and not watch them. Hence, remember that you’ve limited time, and you need to make the viewer’s experience worthwhile. If you’re just starting, try using a free video maker to create short and appealing videos.
Reason 2: Irrelevant Content
While everyone loves creating content, it’s imperative to stay direct and relevant as well. For instance, if you’re a brand selling shoes, the video story should revolve around shoes. You cannot focus too much on the side story and forget to highlight the main purpose of the video. It may sound simple, but many video content creators often make a mistake in producing content that’s irrelevant to their audience or brands.
Hence, in short, try to create video content that is beneficial to the user. Always ask yourself the question of the video’s relevance to your purpose. If you’re in doubt, you can seek feedback from your colleagues and friends as well.
Reason 3: Too Much Promotion
Heavily promoting yourself or your brand is one of the biggest reasons why video content fails. Whenever brands or content creators prepare video content containing too much promotion, they often expect to get many leads. However, that doesn’t work out the way they plan it to. Instead, it just costs them a lot of advertisement money.
So, the correct approach here is to focus on offering some value to the user. For instance, if you’re trying to promote a product, always show why it’d be helpful to users. Moreover, you can also try to present how to use that certain product to get the most of it. You can use a free video maker to create helpful videos without investing a lot of time.
Remember that it’s the 21st century, and almost nobody has time for content that doesn’t provide them something.
Reason 4: Poor Video Promoting Methods
Even if you have the most fantastic video content amongst your competitors, it still may not work out if you don’t promote it enough. Today, social media has opened the gates to several promotional ways. So, you should try to promote it on as many platforms as possible. For instance, you can promote it on sites like:
Moreover, you also have the option of adding links to your websites on all these sites. This method would also help in building traffic to your site. So, try to diversify your promotional channels as a single channel won’t be enough to succeed.
Reason 5: Incorrect Optimization Techniques
If you haven’t heard of optimization yet, now is the time to pay the utmost attention to it. Content optimization can make or break your video content. The proper optimization techniques can bring a considerable number of clicks and views to your videos. On the other hand, poor optimization can ruin your hopes.
Now, optimization helps search engines or websites find your video content and show it to the users. So, you need to ensure that you take care of fields like:
- Title: Your title has to be concise, engaging, and direct. Also, try to stay away from clickbait titles.
- Description: Try to describe your video in 2-3 lines on YouTube, Facebook, Instagram, etc. Make sure that you don’t give away the whole story in the description part.
- Tags: Be it YouTube or Instagram, don’t forget to add relevant tags while uploading the video.
Reason 6: Poor or No Call To Action
A CTA or call to action is a crucial aspect of marketing video content. So, your video content isn’t working properly because you may have a poor CTA. CTAs can help in attracting your viewers to know more about business. For instance, you can ask them to visit your website for more information or ask them to contact you via email or phone number.
We suggest using proper and clear CTA to ensure that your video content works efficiently.
Reason 7: Implementation Issues
Planning your content and implementing it successfully are two different things. You may have the right plan, storyline, equipment, and everything. However, if you don’t know how to use them properly, your video could result in a disaster!
Hence, if you’re a beginner, it’s best to read and watch tutorials online for creating video content. If you don’t want to make videos from scratch, you can also try a free video maker.
A free video maker consists of various customized templates that can help you with the implementation. This way, you just need to develop the content ideas and customize them within the template accordingly.
Creating video content may seem like an easy task, but it does require research and practice. Even after creating videos, your job doesn’t end. You need to keep looking out for the latest trends, optimize your content, and properly promote them. Only then will your video content work as per the plan!