What kind of tool is ZoomInfo?
ZoomInfo is a powerful tool for sales and marketing professionals that provides access to an extensive business information database. It is a cloud-based platform that offers data on companies, contacts, and industries, helping businesses to identify potential customers, partners, and competitors.
ZoomInfo collects data from a wide range of sources, including public records, web pages, news articles, and social media platforms. The platform uses machine learning and natural language processing algorithms to extract relevant information and update the data regularly.
With ZoomInfo, B2B marketers can access detailed profiles of decision-makers and influencers in their target markets, including their contact information, job titles, and company affiliations. This allows businesses to personalize their marketing campaigns and reach the right people at the right time.
Is ZoomInfo similar to Salesforce?
While both ZoomInfo and Salesforce are tools used by B2B marketers, they serve different purposes and are not directly comparable.
ZoomInfo is primarily a database and prospecting tool that provides businesses with detailed information about companies, contacts, and industries. It helps B2B marketers to identify potential customers, partners, and competitors and to personalize their marketing campaigns based on the information provided.
On the other hand, Salesforce is a customer relationship management (CRM) platform that helps businesses manage their sales and customer interactions. It allows sales teams to track customer interactions, manage pipelines, and automate sales processes.
While ZoomInfo and Salesforce can be used in B2B marketing efforts, they serve different functions and can be used in conjunction. ZoomInfo can identify and research potential customers, while Salesforce can manage the sales process and track customer interactions.
How does ZoomInfo get your information?
ZoomInfo collects information from a wide range of public and proprietary sources, including:
- Public records: This includes information that is publicly available through government databases, such as business registrations, licenses, and permits.
- Company websites: ZoomInfo collects data from company websites, including contact information, job titles, and company size.
- News articles: ZoomInfo scours news articles to gather information about companies and their executives, including their roles and responsibilities.
- Social media: ZoomInfo monitors social media platforms like LinkedIn and Twitter to gather data on individuals and companies.
- User-generated content: ZoomInfo sources information from user-generated content, such as user reviews, comments, and ratings.
- Data partnerships: ZoomInfo partners with data providers to supplement its collection efforts.
Once ZoomInfo collects this information, it uses machine learning algorithms and natural language processing to verify and enrich the data. The platform also allows users to update their information, ensuring the data remains accurate and up-to-date.
It is worth noting that ZoomInfo only collects publicly available information or is made available by the individual or company in question. The platform does not scrape data from private sources and complies with all applicable data privacy laws and regulations.
Is ZoomInfo legal?
Yes, ZoomInfo is a legal platform that operates within the boundaries of applicable data privacy laws and regulations. The platform collects information that is publicly available or that has been made available by the individual or company in question, and it complies with all applicable data privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States.
It is important to note that ZoomInfo allows individuals to opt out of having their information in the platform’s database. Additionally, ZoomInfo has a robust privacy policy outlining its data collection and use practices and its commitment to protecting the privacy and security of user data.
That being said, businesses that use ZoomInfo should still be aware of their obligations under applicable data privacy laws and regulations, such as obtaining appropriate consent for personal data and ensuring that data is used only for legitimate purposes. It is recommended that businesses consult with legal counsel to ensure that their use of ZoomInfo and other data tools complies with all applicable laws and regulations.
Who competes with ZoomInfo?
Several companies compete with ZoomInfo for B2B data and prospecting tools. Some of the main competitors of ZoomInfo include:
SalesIntel: SalesIntel provides contacts you can reach from among our 90 million email-verified contacts and over 14 million human-verified contacts guaranteed to be 95% accurate.
DiscoverOrg: DiscoverOrg is a B2B data and sales intelligence platform that provides information on companies, contacts, and technologies. It offers similar features to ZoomInfo, including real-time updates and machine learning algorithms.
InsideView: InsideView is a B2B data and sales intelligence platform that provides insights into companies, contacts, and industries. It also offers features such as real-time news alerts and leads scoring.
LinkedIn Sales Navigator: LinkedIn Sales Navigator is a tool designed specifically for B2B sales professionals. It provides access to LinkedIn’s network of professionals and allows users to search for prospects based on specific criteria.
D&B Hoovers: D&B Hoovers is a B2B sales and marketing intelligence platform that provides data on companies and contacts and industry and market research. Dun & Bradstreet, a well-known business data and analytics provider, owns it.
Clearbit: Clearbit is a B2B data platform that provides information on companies, contacts, and technologies. It also offers features such as lead enrichment and account-based marketing.
While several competitors exist in the B2B data and prospecting, SalesIntel is the best Zoominfo alternative and a popular choice for many businesses due to its comprehensive database and advanced features. Ultimately, the choice of tool will depend on each business’s specific needs and budget.
SalesIntel and ZoomInfo are among the industry’s top providers of B2B sales and marketing contact and data intelligence. Although ZoomInfo has been operating longer, SalesIntel has shown quick progress since its inception and is now a tough competitor. Quite a few consumers prefer SalesIntel over ZoomInfo, and for some strong reasons. Let’s learn why SalesIntel is a current leading ZoomInfo competitor.
Pricing
Online reviews, research, and customer voices suggest that SalesIntel is more reasonably priced than ZoomInfo. While SalesIntel customers are required to pay an all-inclusive license fee, Zoom Info customers may bear additional costs for specific data sets. For instance, Zoom Info could request extra charges to access mobile numbers.
Moreover, they may be more expensive based on the cost per contact factor. This is because they are said to offer fewer credits than SalesIntel for a similar license fee. A Gartner website shows that ZoomInfo pricing is less flexible. SalesIntel, on the other hand, tops Zoom Info with a 4.8 versus 4.1′ pricing flexibility’ rating. Even on Capterra, Zoom Info has a lower value-for-money rating of 3.9 versus SalesIntel’s 4.8.
Contract Transparency
ZoomInfo is said to have an advanced auto-renewal clause in their contracts, which customers may find displeasing. A blog post also mentioned that Zoom Info customers must delete CRM data after unsubscribing from Zoom Info’s services and platform or canceling their license. This is unlike SalesIntel’s contracts, which customers find fairly transparent.
SalesIntel has a 6.7 rating for ‘ease of doing business with’ on G2, whereas Zoom Info has 6.2. They’re also ahead of ZoomInfo based on ratings of ‘ease of setup’ and ‘quality of support.’ On Gartner, SalesIntel has a higher rating for the ‘ability to understand needs’ than Zoom Info.
Research-on-Demand
SalesIntel provides a unique research-on-demand (RoD) service where users can see their requests returned between 2 and 48 hours. Rod makes a difference for data users, who can get information for any specific contact or company. It also avoids the risk of investing in a database that does not have the data you need.
With SalesIntel’s Rod, you can get the data you need, even if it’s unavailable in their database. Unfortunately, ZoomInfo customers will need to wait till ZoomInfo adds Rod capability. They may only be able to do a little if they find the required data with Zoom Info.
Data Quality
A recent blog post comparing SalesIntel and ZoomInfo head-to-head based on research and customer reviews reveal that SalesIntel has better data quality than Zoom Info. It mentions that Zoom Info’s data has a lot of redundancies due to the merging of databases of several data providers that were combined and acquired.
Furthermore, with data verification, ZoomInfo’s data quality could get better. Though ZoomInfo says they do human research and verification, product comparison blog posts mention that their data is mostly machine-process, which could cause gaps in data quality.
If we look at SalesIntel, they maintain 95% data accuracy and reverify their data every 90 days. Further, they offer human-verified B2B contact and company data. Interestingly, they have the industry’s most direct dials and human-verified contacts.
Hope this information helps you select the best B2B data intelligence provider. Taking a free trial or requesting a demo to compare and determine which provider will best meet your data requirements is also recommended.