The internet’s favorite digital organism is growing stronger every day. What might that be? Why, of course- it’s WordPress. With a dedicated community of developers who have created their own, unique culture and work ethic, WordPress is a simple blogging platform no longer. It has branched into an integrated Content Management System that powers nearly 40% of all websites. That’s right, 2 out of 5 websites are availing of WordPress.org’s services.
Whether you’re a beginner in business or a seasoned veteran of the market, WordPress caters to everyone’s needs. And even experienced industry members and experts come to the same consensus: WordPress is the easiest, most accessible, and customizable CMS platform that addresses most (if not all) aspects of web hosting, e-commerce, online selling, and more.
Note: WordPress.com and WordPress.org are two distinct entities. For this article, we shall look at the latter.
First, let’s look at 4 reasons WordPress is THE go-to CMS platform.
1. WordPress is Cost-Effective
It seems like a straightforward decision, but WordPress’ cost-effective pricing model has really helped propel its popularity.
The platform offers a free subscription, with its lowest (and most popular) pricing tier starting at a mere $4. That is at least 3 times lesser than any platform in direct competition with WordPress.
You pay individually for every plugin or add-on you might want, giving you the freedom to manage your finances. This is especially helpful for startups and small business owners who are looking to create an established online presence before taking things to a higher level.
2. WordPress Equals FREEDOM
It is an open-source platform. This means, no one owns WordPress or its various features; they are all created by the WordPress Community. It also means that you, as a user, are not tied down to using WordPress forever.
Unlike Wix or Shopify, your WordPress website is owned by YOU. You purchase your domain name and web hosting service and can shift it with no difficulties when you feel the need to.
3. WordPress Websites are Highly Customizable,
“There’s a plugin for that” is a common saying amongst WordPress users and for good reason; with 58,000+ plugins and hundreds of pre-designed free and paid themes and templates, WordPress gives you complete control over the look and usability of your website.
WordPress is also extremely scalable: this means that WordPress websites can be upgraded to match your business’ growing needs. If you want to include 15 different language options, create 2 new sections on your webpage, and add on a bunch of other features overnight, you can do so losing none of your current data. That’s the beauty of WordPress: its user-first approach.
With the new Gutenberg editor plugin, WordPress is attempting to scale up its operations and allow for full-fledged website editing, down to the minute details of its appearance and back-end work, giving you, the website owner, even more freedom over how YOUR website works.
4. WordPress Doesn’t Work For You- It Works With You
One of the main plus points of choosing WordPress Development Company is the access it gives you over crucial, technical aspects of your website’s functionality- and the avenues it gives you to help keep your business growing.
WordPress has one of the best SEO plugins that help your content rate high on browsers all the time.
You can check your website’s status and troubleshoot the same through the “Site Health” feature, keeping your website secure from malware and cyber-attacks.
On top of all the features WordPress gives you, it’s linked to WooCommerce, the e-commerce hosting service. This means that your e-commerce website also gets access to all of WordPress’ features.
The Admin dashboard is designed in such a way that even inexperienced users become familiar (dare we say, borderline fluent) with managing their website!
So, these are 4 simple reasons for choosing WordPress.org to create and grow your business website.
However, we understand you might not be entirely sold yet, so we scrounged the internet for experts’ opinions on WordPress and why they use it. Here are a few of them:
Paul Lacey, a WordPress Expert, and podcast say, “A startup needs to be flexible, agile, and ready to adapt when growth is happening. From a website’s point of view, WordPress is the obvious choice WordPress is a platform that gives you the flexibility to scale up per your convenience and adapt to your evolving business needs. WordPress is open-source, so there is no concern about putting the business’ key online asset into the hands of a proprietary platform (for instance Wix or Squarespace).”
The Co-founder of Sourcing Playground, Fred Russias, opines “We used WordPress for a B2B marketplace, something quite similar to UpWork. We simply bought a plugin for less than $200 which did most of the heavy lifting. We still had to customize the website a little, but it was a lot cheaper than doing it from scratch. We attracted over 1000 users before getting investment and were able to rebuild the platform from scratch once we were funded.”
Ben Sibley from Compete Themes clinches the deal in WordPress’ favor by saying, “When it comes to online marketing and growing a business, WordPress helplines. There are amazing solutions for improving the SEO of your site, growing an email list, decreasing your load times, and do even more.” With so many experts vouching for WordPress’ brilliant user-friendly interface, it is no wonder that WordPress has held its own as the King of website building and CMS platforms despite the new kids popping up on the block! Whether you are looking to build a basic website or an e-commerce website, WordPress will have all your needs covered, and give you a premium experience without pinching your pocket!