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Sunday, April 21, 2024

Web Design + Video = Successful Internet Marketing

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The development of online techniques is growing by the second. With so many digital outlets for people to discuss business, it’s no wonder more and more companies are leaving the traditional methods of advertising in telephone directories and moving towards a digital form of promotion.

The desperation for online success is apparent, but it is possible to by-pass all other competitors to the top of the search engines and gain more brand exposure, just by enhancing the most effective tool every business must have; a website.

One of the most recent advancements in website design is the introduction of online video. 30.1 million adults in the UK log online every day and with so many social networking sites passing information to the masses, it’s important to keep up with the times. The best way to do this is to cater for the audience in an alternative way that makes you stand out and gives the best opportunity to show off your product, service and brand.

There are many web design companies that are good at what they do; then there are those that are great at what they do, and it is these great companies you want to confide in. They will be up to scratch with the latest web design features, and decide how to make your website work for you in the ways you want.

So let’s take a look at the different types of web videos that can be incorporated within your website to deliver the best results.

Video Presenter

Many associate an online video with those seen on YouTube; black holding screen with a big, grey triangle in the middle. Now if you invest in what I referred to earlier as a good web design company, this is the kind of video you are likely to receive. But by choosing a great web design company, the outcome will be far more impressive.

A video presenter is a person literally talking to those who land on your website, informing them of your products and services in a short, 1-2 minute clip.  Not only do they look far more professional, but depending on the design of your website, they can move around the website and create a feature for your home page.

Research shows that if video presenters automatically play when your site loads it can increase a website bounce rate, so the solution is always allow your user to play the video at their own discretion. By doing this not only are you engaging your target audience, but videos have actually been proven to increase the amount of time a visitor spends on a website.

Presentation/Showcasing Videos

As we’re aware, not all websites are built as a standard three-page site with the purpose to gain enquiries; a lot of websites want a sale there and then.

It seems that the success of video marketing is literally taking over the internet and with £5 billion being spent online by UK shoppers it is understandable why a business needs to instantly grab their target market as soon as they land on their website.

For many, a presentation video is the time to shine and inform a potential buyer of what they can expect from a product or service. Rather than a straight talking presenter, those businesses that have something a little alternative to offer can showcase themselves in a short video.

Whether it’s the latest and greatest in sports equipment, or a thrilling driving experience that needs to be seen to be believed, presentation videos allow for the potential buyer to make their decision whilst still on the website.

Consumers aren’t patient people and often for online shops, a ream of text explaining the product’s benefits doesn’t quite cut it. Videos are the way forward for online shops because many people want to see the product in action, (think why television ads are still going since the first was broadcasted in the 40’s) and not have to do the work themselves.

It’s also important to remember that more often than not consumers buy online what they know they like/want. So if a company is selling something specialist, a website needs to work harder to sway their decision and lead them to click the ‘Add to Basket’ button; and a video is the perfect for this purpose.

Demonstration Videos

Many companies don’t offer products, but unique services that people may be interested in looking into further. This can be accounting, legal services, money management, web design, medical needs and more. Demonstration videos make the perfect accompaniment to any business that is offering a service, whether this is cookery tips or driving lessons.

In a similar format to the showcasing videos, demonstrations are more versatile and can be included in addition to the first two aforementioned examples. Ideal for product pages or added at an extra date, demonstrations are ideal for those users that don’t want a sales pitch, but in fact just want some more information there and then, with the option to get in touch afterwards.

The introduction of online videos is not a new concept, but it is one that many web design companies are not always clued up on. Ensuring that your website is in the 21st Century will not only see an increase in your users, but with new SEO techniques regarding videos, it could see you at the top of the search engines quicker than a video could load.

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