It’s 2021, and the top social media platforms seem to change constantly. There’s no right answer to the best platforms for advertising because it all depends on your audience. Also, it depends on whether you want to pay for advertising or use other techniques on the platform. Here are some of the most prominent platforms to consider for your strategy this year!
Boasting 2.7 billion active monthly users, Facebook has long been at the top of the social media industry. Although the Apple iOS 14 update has caused some problems with PPC advertising, nothing changes the fact that Facebook contains most niches and audiences. You can overcome iOS 14 with the new Conversions API, an AI tool, and other methods.
Even if you use https://kingkong.co/ to run PPC advertising, you can also use them to run Facebook campaigns. Facebook can also be used to create competitions, join groups, communicate with users, offer customer support through Messenger, advertise new products, and generate excitement before a big event. What’s more, you can break down barriers between the business and customers by using live video (it’s not as scary as it sounds!).
Owned by Facebook, Instagram is a visual platform and offers a chance to highlight the beauty of your products through pictures and videos. Again, live video is powerful on Instagram as is PPC advertising. According to one statistic, around six in ten people between the ages of 18 and 29 now use Instagram. This being said, it’s also reaching around one-third of those between 30 and 49.
Every so often, a new social media platform comes along that threatens to dethrone the two giants above. While most fail, TikTok has stuck with the masses. If you thought that Instagram once had a young user base, this is amplified somewhat on TikTok. Currently, the platform has around one billion active monthly users, so there are opportunities to find your audience.
Though most users are between 10 and 29, it’s fair to say that TikTok is going through the same maturing process as Instagram. More older users are starting to use the platform, and this opens more advertising opportunities.
Elsewhere, the video-streaming service of YouTube is still going strong after over 15 years. Whether you create videos for the platform already or not, YouTube is like Facebook in that most audiences exist within the platform. According to YouTube, around 78% of adults in the United States use the platform. What’s more, it’s popular across most age groups.
You can advertise with ad campaigns, or you can create your channel to create promotional material. Additionally, you can generate leads and customers with product tutorials, interviews with leading industry figures, by answering commonly asked questions, and similar content.
You might also find the following useful for your marketing goals:
Advice for Advertising on Social Media
If you’re to advertise on social media, don’t fall into the trap of just choosing the biggest platform. First, ask where your audience is reachable. If your demographic isn’t present on a platform, there’s little point wasting budget by advertising on it. It might be that your most effective strategy would combine YouTube, Reddit, and Quora. Though the last two aren’t the biggest, they might generate a better ROI than others.
There’s no one-size-fits-all strategy when it comes to social media advertising. Instead, choose the platforms pertinent to your goals. Think about where your audience spends their time online, create content that resonates, and then implement the strategy!