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Tuesday, May 28, 2024

Top 5 tips for selling online courses

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Are you a course creator who is struggling very hard to sell online courses? We know selling online courses is one of the hardest things to do. You might be doing everything you can but still not be able to generate sales because of the never-ending competition. It is easy to get overwhelmed with this never-ending race.

But, you know what, you can do a few things to outstand your competition. Yes, you heard it right. You need to do thorough competitor research so that you can understand your competitors. As well as you can analyze what is something that is lacking in your competitors? 

As we know ‘A good product sells itself”. Therefore, you have to create a product that provides true value to your customers.  Along with this, you have to plan a robust marketing strategy. Just like any other successful business, online courses also won’t sell in isolation. You have to let your target audience know about the value that your course would provide them.

In this blog, I am going to share the top 5 selling tips for your online courses.

Top 5 tips for selling online courses

1- Create a strong sales page

A sales page allows you to explain your product to your target audience. Through the medium of sales page, you can tell them how your course would benefit them. According to the research, 78% of the consumers buy from someone whom they can trust. So, prove to your customers that they can trust you by providing them an offer that they will find valuable. If you are selling your courses at premium prices then you might need a long-form sales page.

You can also hire an experienced copywriter if you are finding it difficult to create an appealing sales page.

2- Don’t forget to mark your Online Presence

When it comes to selling courses online, it becomes extremely important for you to create dedicated social media accounts on various platforms like Instagram, Facebook, Twitter & LinkedIn for your online school. Try to interact with your audience as much as possible by going LIVE or by posting content which is useful for your audience. You can also invite them to join your webinar by posting about it on your social media platforms.

You can also run ads on various social media platforms like Facebook, Instagram, and Linkedin. It will help you in grabbing the attention of more and more potential learners.

3- Conduct Free Webinars

Conducting free webinars frequently is a great way of interacting with your audience. You will attract more people when you don’t charge any fee from them. Provide real value to your audience in the webinars. It is not mandatory to always provide educational information in webinars. You can even share your journey with your audience. This will also help you in connecting with your audience at a deeper level. You know what, if you establish a strong personal brand, it can do wonders for your online business.

4- Strong email list

Having a strong email list is like having a strong backbone. It will help you in building trust among your target audience. You can inform your existing and potential learners about existing and the new courses that you are planning to launch. It will also help you in creating your personal brand that sells like wildfire.

Email Marketing is the easiest way to send instant messages to thousands of people across the world. You can also use social media for this purpose. But, it will not allow you to check who has read your message or who has ignored it. You can get this data through email marketing only. So, choose a course platform which allows you to integrate email marketing tools.

Also Read: Teachable Alternative


You can use Spayee, as it allows you to integrate third-party email marketing tools i.e, Mailchimp. Therefore, you can easily send personalized emails to your existing and potential learners. You can share one-off updates with your entire list or can send more targeted emails to particular segments only.

We know LIVE classes are a great way of interacting with your learners. Especially after the pandemic, live classes have become a necessity. Spayee allows its clients to conduct an unlimited number of live classes. It doesn’t matter which plan you are on. You can conduct them within the platform through their in-built live class feature or you can integrate YouTube Live or  Zoom if you want to. You can also record your live classes and can use them in the future as a pre-recorded lecture.

When it comes to the sales page, Spayee allows its clients to customize their sales page the way they want. They also have a pre-designed course sales page layout, you can stick with that if you want to. In addition, you can even alter your checkout page. Spayee gives you complete freedom on how you want your website to appear. They allow the customization of the whole platform and not just the sales page.


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