Many people who know about SEO usually download images from stock photography websites and then
upload them to the backend of their site before inserting them into the page. If you do that and think that you have optimized the image, then you are sadly mistaken. This is not how image optimization works.
And if anything, you have just added huge weight to your site that is only going to affect the loading
speed of your page. Also, search engines won’t be able to read your images if you don’t add the alt text.
Top 5 Image Optimization Tips
Have you ever been to a website of a service provider like Superinternetdeals? If yes, then do observe
how fast their website opens and how appealing the overall look is. Even if you search for top providers
on Google, the chances are that they will be shown on the first page. There’s a reason for that. And that is,
they have done the proper SEO optimization of their site. Yes, that includes the image optimization as
well! Let’s now have a look at five image optimization tips that will help you generate more traffic on
1. Select the Right Format
Decoding the various type of images can pretty much feel like you are ordering something from Taco Bell
for the first time. Before you can go on and start adding images to the site, it is super important for you to
know that you have selected the best type. And though there are multiple formats to choose from, the
most commonly used on the web are JPEG and PNG.
2. Compress Your Images
This is really important. If you don’t do that, then your website will probably slow down due to the size
of the picture. You should know that in order to make a website look attractive, images are used and they
usually make 21% of a total website’s weight. This is the reason why it is recommended to compress your
images before you upload them on the site. There are various tools that you can use for that purpose, like
Photoshop. You can also use TinyPNG. It also has a plugin on WordPress.
3. Make Your Images Unique
Want to stand out from the lot? If yes, then the best way you can do that is by making your images as
unique as possible. You see, everyone uses stock images on their site. And this is what makes most of the
sites unoriginal. But you don’t have to be like that. Hence, it is better if you can find ways to create
unique images so that you can deliver a quality experience to the users.
4. Customize the File Names of Images
For SEO optimization of the images, it is highly crucial that you create descriptive, keyword-rich file
names. If you avoid doing it then it will be similar to like getting a burrito with nothing in it. And no one
likes that! So, why exactly is creating image file names so important? Well, for starters, it lets Google and
other search engine crawlers know about the image’s subject matter. And when the search engine
understands your image, it will show your website to those who use relevant keywords related to your
5. Don’t Forget About the Alt-text
Alt-text is the alternative of images. When pictures are not displayed correctly, text appears, letting the
user know what the image is about. However, it is important that you pay heed to this and always write
creative alt-text that can explain the image, which by the way, is also an integral part of your on-page
SEO strategy. Adding alt-text can also help your website rank better on Google’s search results. Who
wouldn’t want that, right?!
6. Make Your Images Mobile-Friendly
Today, almost everyone owns a smartphone. And people like to surf the web on their handheld devices
more as compared to a desktop. Therefore, it makes all the sense in the world to make your images
mobile-friendly. After all, it will help you deliver a great experience to the users. Also, you will notice a
decent improvement in your ranking on Google’s SERP.
Optimizing your image is really important and a huge factor that impacts your ranking on results.
Therefore, you should take all the aforementioned tips into consideration to make sure that your image is
properly optimized. Also, if you do it right, then your website can experience exponential growth.