Ghostwriting is exactly what it sounds like- there is a mysterious ghost involved -but unlike the frightening ghosts of the movie, these ghosts are there to help aspiring authors write whether it is a fictional story, an article, biography or a memoir, ghostwriters are also used in music to write lyrics for prospective artists but here is a cache these writers do not get the credit for these work, instead the credit goes to the client or the company that hired them consequently the ghostwriters need to be low profile professionals since they cannot share their client writing unless they are permitted to do so and astonishingly ghostwriting services are high in demand which allows them to generate good income up to 100,000 dollars or more depending upon the experience of the ghostwriter and the genre they are writing like writing a research-based project or writing in the same tone as the customer, professionals also apply a variety of writing tones and styles to communicate their message in each type of content.
HOW TO MARKET YOURSELF AS A GHOSTWRITER TO EARN GHOSTWRITING JOBS?
CREATE A BLOG:-
Write a blog or guest post about ghostwriting while including the writer’s bio and website to exhibit your writing skills. The writer’s bio will enable you to create an impressive portfolio and provide a link for further details to your potential customers.
USE SOCIAL MEDIA:-
Social media is a great platform to advertise your ghostwriting services. You can promote yourself as a ghostwriter for hire on all your social media accounts; Facebook, Twitter, Instagram, Tumblr even Pinterest. You can never know who will need your services and all kinds of people are present on these platforms. when you can join the Facebook writers groups to connect with your potential clients.
Many websites permit you to your services for free such as Google My Business, Mapquest, Citysearch, Manta, Yellowbook etc. You want clients so you should advertise on all these platforms because they are free.
You can also advertise by paying on these places:-
- Google search advertising
- Facebook ads
- Amazon e-commerce platform
- Youtube ads etc
CREATE A WEBSITE:-
You can build a spectacular website to display your high-quality content making sure to engage your target audience while keeping your website concise, informative and useful -whilst presenting samples of some of your best works – it’s beneficial if you can add feedback from your previous clients
EXTEND YOUR SERVICES TO YOUR INNER CIRCLE:-
It is best to start with your social circle- tell about your ghostwriting services to everyone you know; friend, family, colleagues, acquaintances, small business owners, existing clients if you have any. Maybe you are destined to get your big break this way.
You need to master the art of cold pitching to capture your customers if you don’t know what cold pitching is; cold pitching is a powerful technique of emailing targeted strangers to convince them to partner with you. A cold email needs to start with an eye-catching headline along with personalization and established credibility and incredibly concise to let them know that you do not spam.
However warm pitching is more preferable, in which you warm up your potential lead by following them on social media or subscribing to their newsletters.
Warm pitch can also help you write the perfect emails-you can write pitches to the companies you are interested in or small businesses owners you want to work with but don’t make the mistake of writing generic emails to all of them because then it will be hard to persuade them
LinkedIn is used by many professionals for advertising their services because it is a formal platform than social media with 740 million members clocking up over 1 billion interaction every month so it’s very likely that people search for ghostwriter services on this platform.
Job boards are a good place when you are a beginner at ghostwriting although, these job boards can be content mills [content mill is a slang use by writers for the websites and companies that provides cheap website content by paying very low to the writers]. Freelance writing job board offers selective job opportunities. If you are an experienced ghostwriter you can pitch to these jobs.
VOLUNTEER YOUR GHOSTWRITING SERVICES:-
write for solopreneurs, entrepreneurs or the organizations that are close to your heart to help them promote their business -they may like your work and pay you for it or recommend you to other companies