Amazon PPC: Tips for Improving Ad Performance

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Amazon Sponsored Products (or ‘PPC’) can be a great tool for sellers who want to increase their Amazon sales. The Amazon PPC landscape is becoming increasingly crowded, and expensive, as both brands and sellers leverage the Amazon ads’ sales potential.

Sellers need to optimize PPC campaigns to maximize their visibility and reduce their advertising costs.

These are our top tips to improve your Amazon PPC campaigns’ performance and increase your Amazon sales. Let’s first discuss what Amazon PPC is.

What are Amazon Sponsored Products?

Amazon has so many products available for sale that they created the “Sponsored Products Program” to provide paid visibility to sellers. Sponsored products will show up higher in Amazon’s search results. This is because Amazon pays the seller for each click on their listing. Amazon and its sellers both benefit from the PPC program. Amazon makes a profit and sellers get more visibility than their competitors.

Research keywords

You must use the right keywords in product descriptions and titles to help potential customers find your products. First, you need to determine which keywords are most appropriate for your business. We offer several ways to locate them.

Use SellerApp to find PPC keywords

Amazon can only show product ads if your keyword matches the search term of the customer. You need to do thorough keyword research in order to maximize the reach of your PPC ads.

Amazon’s free keyword tool by SellerApp lets you choose the top 20-50 keywords to use in your PPC Manual Campaign. Sonar lets you sort keywords by search volume. This allows you to prioritize relevant keywords for each product.

SellerApp eliminates the risk of bidding for irrelevant keywords. They only show keywords that are derived from actual search queries used by Amazon customers. If you rely on Google AdWords to do your keyword research, you run the risk of bidding on keywords not related to the (often product-centric) search queries that Amazon customers use.

Research long tail keywords

Long tail keywords are phrases that contain more than one keyword and which highlight the customer’s specific search intent. This means that you target customers further down in the conversion funnel. Long tail keywords are more popular than short ones, so your CPC should be lower.

SellerApp’s search volume estimator will help you quickly find the most relevant long-tail keywords. The Search Term Report will provide a list with similar keywords. You can copy and paste long tail keywords that you have identified. The similar keywords can be exported via Excel to add to your PPC campaigns.

Use Google Keyword Planner

Google’s Keyword Planner is another great tool to help you find keywords. You can simply enter your product listing or a competitor’s listing, then choose your targeting options and hit enter. The keyword research for your listing will be displayed along with monthly search data.

Try auto targeting

Amazon offers automated targeting options for campaign setups if you don’t want to manually do keyword research. This is a time-saver if you have a product page that Amazon can use to search keywords.

Refine your Amazon keywords

After your campaigns have been set up, you need to continue your research. It is important to regularly run keyword reports and to add to your campaigns. A manual campaign can include up to 100 keywords. You can refine the keywords to improve performance. You will eventually be able to identify which keywords are most effective. Use them! Optimizing your keyword usage is all about being proactive and reactive.

Remove negative keywords

Sellers must be proactive. You must remove negative keywords fast and on a frequent basis. Advertising dollars can be wasted on keywords that are not profitable.

Monitor keywords that are not performing well and generate clicks but no sales. To avoid spending advertising dollars on keywords that don’t convert, add these words to your negative keyword collection. These keywords have a high click through-rate (‘CTR) but low conversion rates (‘CR), and are keywords that cost you clicks but don’t generate any sales.

Keep in mind, however, that negative keywords can limit your reach for particular products.

Budget for Amazon PPC

Budgeting is essential for every marketing strategy, including Amazon PPC. Do the math to determine how much money you can spend while not lowering your margins. Keep in mind the cost of goods, Fulfillment-By-Amazon (FBA) fees (if applicable), and any other costs, when you are deciding whether your budget can handle PPC fees.

Optimize your keyword bids

After you have created a new campaign for your product, it is time to optimize your CPC biddings to reduce your PPC expenses. You will first need to calculate your target ACoS. This is the average cost of sale. You can compare your ACoS with your target ACoS to determine how the ads are performing in relation to your profit margin goal.

Track the right metrics

If you don’t plan to monitor and track the results of your paid campaigns, it is pointless. You may just be throwing away your money if you don’t fully understand the cost of your campaign and if it is successful. These are just a few of the important metrics that you can track with online inventory software:

  • Spend: What has the campaign cost you thus far? You can choose your timeframe (daily/weekly/monthly, campaign-to-date etc.).
  • Sales: This is how many sales you made through the ad campaign. This is not profit, but gross sales.
  • ACoS: This is your Average Cost of Sales. Amazon displays the ACoS for each campaign, per keyword and per group.

Make good use of keyword data

Since you have some substantial information about your keywords, you can utilize it to boost your organic rankings by fusing it into the keywords segment of your listing. While you can choose which keywords to utilize, you will doubtlessly pick the most noteworthy trafficked and the most noteworthy performing keywords. 

Utilizing the information you have gathered to educate your listings is a simple method to optimize the PPC campaign while considering every contingency with this twofold approach.

Conclusion

Since you have some substantial information about your keywords, you can utilize it to boost your organic rankings by fusing it into the keywords segment of your listing. While you can choose which keywords to utilize, you will doubtlessly pick the most noteworthy trafficked and the most noteworthy performing keywords. 

Utilizing the information you have gathered to educate your listings is a simple method to optimize the PPC campaign while considering every contingency with this twofold approach.

Read More : Proven Tips to find Products to sell on Amazon

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