The app company Tonsser invests heavily in football clubs

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The Danish app company Tonsser is Europe’s leading app for football players – but now a new major investment also give clubs access to the platform.

The Tonsser app is for football players big and small, but now the clubs also get access to the platform Is a major venture developed from meetings with major European clubs such as Borussia Dortmund, Chelsea, Arsena and Manchester United.

So far, the app has been downloaded 400,000 times, and the primary target group is 11-19-year-olds who do not only use The app as a social platform where one can compete with his teammates and opponents, but also a training platform where they can build their own football identity, get advice and guidance for their training And follow their development Recently launched the Danish collaboration with the global brands Nike and Unisport, And now the turn has come to the clubs.

Diverse group of clubs are welcome

In order for the clubs to use Tonsser, they must apply for admission, but when it is given sheep They access the Tonsser Academy, which gives the club a statistical overview of all its players there uses Tonsser.This overview will be accessible to both coaches and other relevant people, and they will Thus also get the opportunity to follow the development of their players.

“The vast majority of clubs are struggling with resources. Therefore, it is a pleasure that Tonsser has found a Model where coaches and club, regardless of level and size, get data delivered without touching one Finger and thus can help the clubs to save time and make better decisions using Of data ”, explains Peter Holm, CEO of Tonsser.

One of the first clubs to come to Tonsser is HB Køge, which is one of The leading clubs in Danish talent development, even though they belong to the 1st Division on a daily basis.

“For us, Tonsser is a fantastic partner that helps to inspire and develop young players, Just like we run HB Køge as a football club, Tonsser creates the opportunity to dream, and dreams come true through training and hard work.Tonsser makes football measurable for players completely to the outer local areas, it ensures not only us, but the whole of football Denmark that no talents go To waste. ”Says Per Rud, Director, about why they are now at Tonsser.

In addition, Tonsser will help clubs make themselves attractive to the next generation of young players Own club page on the app.

At the same time, Tonsser will try to help the partner clubs become attractive to future players. access their own brand profile on the app.

“In today’s football, the club’s brand is the most important thing when it comes to attracting players – both in terms of values, the way you develop players, whether you give young people the chance, how to train, The club’s ambitions, etc. We now connect clubs and players – and give both a digital Showcase and opportunity to meet. ”

At the same time, it opens for clubs in France, where Tonsser has over 200,000 users. Later, clubs in Norway, Sweden and Germany follow.

Danish top coach must be involved in developing Tonsser

In addition to access to the clubs, coaches will also be opened up before the end of the year. Just as Tonsser has used top European clubs to develop the club product, coaches will also be used for Thus, Tonsser has linked the Danish successful coach Mads Davidsen to a newly established football advisory Mads Davidsen is the daily technical director of the large-scale Chinese football club Shanghai SIPG, but in future He also help the football app with sparring and development of various products.

“Mads and Tonsser share views in relation to talent development and how important it is and not least will be to inspire, motivate and interact with the current and next generation of young football players Mads an excellent and visionary coach who has great ambitions for himself and the football of the future – Like Tonsser.Therefore, we are sure that we will be a good match for each other and Tonssers Users. ”Says Peter Holm.

In Tonsser’s advisory board, the plan is for Mads Davidsen to be joined by international people profiles from the football world, where they will help Tonsser to develop high quality products.

“Tonsser has the right visions and proactive mindset needed to make a difference and develop the football world further.At the same time, they aim internationally, which appeals to me a lot, so together I’m sure that we can develop an even more exciting product for the benefit of coaches and players and ultimately football. ”Mads Davidsen explains why he has joined Tonsser.

Quotes from clubs

“FA 2000 can use Tonsser to create an even better social togetherness in our club Across level, gender and age.In FA 2000 we develop football players and people, and with Tonsser will

the individual member of the club make many new friends and compete with them in the various football disciplines. ” (Carl Christian Lindgren, Youth Chairman, FA2000)

“Tonsser is a very important medium for talent development and the U-leagues in Denmark, and FC Midtjylland will of course like to back up.Tonsser follows both the players and the leagues closely and the outcome is a good one Coverage of youth football, which is beneficial for Danish football. ” (Flemming Broe, Head of Academy, FC Midtjylland).

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