A social networking website or SNS is simply an internet platform that individuals use to build social contacts or social networks with others who share similar professional or personal interests, hobbies, activities, backgrounds and personal contact information. It is usually controlled by a user or an administrator through an existing internet user account or website. The primary purpose of these sites is for individuals to be able to make friends, exchange information about their hobby, interest or current situation, and/or connect with others who are located anywhere in the world. Although most sites are free to use, some do charge a small monthly or annual fee.
LinkedIn is one of the most popular social networking sites on the internet today. LinkedIn is considered to be an excellent personal and professional tool because it provides you with an exceptional opportunity to display and discuss your expertise on various topics and enhance your professional reputation. In addition, LinkedIn is used as a vehicle for creating, building, and promoting links in the business world. It enables you to share vital information such as professional experience, education, professional growth and accomplishments, and skills and expertise with others. This type of sharing enables businesses and professionals to be recognized, noticed, and rewarded for their work. Many job seekers have found employment through LinkedIn.
Twitter is another outstanding social networking platform that enables users to post short text messages, or Tweets, that are visible to the public. It can be referred to as micro-blogging. This social media site enables you to update your blogs, business related issues, and news about your products and services on the fly. You can set up Twitter alerts to inform the public when you post new content.
Facebook is one of the most popular social media platform that enables you to interact with family, friends, classmates and co-workers all over the world. You can easily create an individual page for different purposes or you can establish groups within your account. To become successful in this business, it is important that you build a strong presence by connecting with one million approximately active users within your niche. You can then use Facebook’s search engine to locate active users within your niche and reach them with appropriate messages.
YouTube is another outstanding social networking site that allows you to upload video clips that can be viewed by the public. There are numerous ways to use YouTube, which include posting videos for the purpose of self-promotion, building relationships, earning profit, and a variety of other uses. To make the most out of YouTube, you need to know the most popular video sharing platforms as well as ways of making use of all these platforms simultaneously. For example, you can upload video clips using Facebook’s Facebook application, embed them in blogs, websites, articles, press releases, and more.
LinkedIn is among the top three most popular social networking sites. You can join LinkedIn by creating an account. Once you have created an account, you can then add relevant information, contact others, and share various links and other social media platforms. One of the best ways of making use of LinkedIn is by creating a group and inviting your friends and contacts to add their name as a member of your group.
Twitter is another outstanding social networking site that allows you to post short text messages that people can reply to. The primary objective of Twitter is to connect with others who use the social media platforms to stay connected with the people who know them best. To make the most out of Twitter, you need to know the best ways of maximizing your presence within the social networking platform. For example, you can post brief messages on a regular basis so that you remain connected with your followers.
Social media vs. networking is an ongoing discussion. Social media provides a platform for people to share content with others and interact with each other in a very user-friendly manner. However, there are still more challenges to overcome before social networking becomes a mainstream way of doing business. As more businesses look towards social networking, they will surely continue to explore new ways of interacting with customers and generating leads.