Starting your own business has most likely involved an immense amount of work and investment. Getting into the limelight when your launch day arrives is thus of crucial importance. Without enough promotion, your audience will simply not know about your existence. So, make sure you place yourself in front of them and give them a chance to choose you by publicizing your brand both locally and globally. Here are a few tips that will help you out.
Establish an online presence
Whether you are looking to promote locally or globally, a solid online presence is a crucial necessity in this day and age. People browse the internet virtually all the time, so you are putting yourself at a huge disadvantage if you don’t have a good website as well as social media profiles. These channels will allow you to share the latest news regarding your brand and create a buzz around every new promotion.
Make sure you’re visible locally
Depending on the nature of your business, your local audience may make up the majority of your customer base. If you’re operating a restaurant, there will be no point in advertising to people across the globe, so you should focus on local marketing. So, place your business on the map instead. Create a Google My Business profile and fill in all the important information about your brand. This will be of great help when consumers are doing local searches, which, by the way, makes up almost half of all searches according to statistics.
Use local channels
Besides utilizing the power of Google Maps, there are other ways to place yourself in front of your local audience, too. For one, make sure you list yourself on local directories. These listings may be free or cost some money, but they are a good way to reach people who may not be as tech-savvy in any case. Finally, connect with your local media outlets. For instance, local TV channels may agree to do a report on your business’ launch or greet you in their morning show, and you’ll be able to gain a lot of exposure from something like this.
Tell a story
Everyone loves a good story. The human brain is simply wired in a way that it’s captivated by narratives, and you can use this to your advantage and give your brand some publicity. Every business has a story and even if yours may not be the most exciting one, with a bit of skill, you can present it in an engaging way. This will lend your business a more “human” character and allow people to connect with it better. If your story is shared a lot, traffic will inevitably come!
Utilize SEO
As we said earlier, having an online presence is paramount. However, that is not the end of the story. You also need to make sure that you are actually visible on the vast web. SEO can help you with this. Search engine optimization aims to place you in a high position on search results pages and boost your authority and organic traffic that way. It is done through web design, content marketing a slew of other methods. Have a professional evaluate your site and take measures to reach both your local and global audience on Google.
Produce video content
As we just said, content plays a crucial role in SEO. And out of all types of content, today, video is the most powerful. People consume hours of video every day, and a well-made one can give your brand not only identity but also exposure. Video content on your page will engage your visitors and boost your SEO, while product videos and video ads will communicate a large amount of information within a short time frame. You can even consider holding webinars and live streams as these give your brand great publicity if executed right. However, your video content needs to be of the highest quality to be effective. Professional video production in Sydney is on a very high level now so you should find experts to shoot your videos for you.
Partner up
Finally, another great way to get some exposure is by partnering up with other, more experienced brands. A good combination will bring both of you benefits and you will get to advertise yourself to your partner’s already existing customers. Besides other businesses, you can also consider partnering up with well-known people in your industry. Influencer marketing is a powerful tool today and finding the right person to promote your products can give you an immediate boost in customers who fit your ideal profile perfectly. You can even partner up with bloggers to reach their readers.
There are countless ways to publicize your brand and these are only a few of them. However, they are undeniably effective ways every business should implement. Considering that most of them are also affordable ways to promote yourself, there is no reason not to try them.
