Do you do everything to get your site listed ? For years , you have put into practice all the techniques of natural referencing . However , your site is not ranking as you hoped . It doesn’t even appear on Google’s second search results . Do not throw away the gloves after the ax . Solutions emerge . You need to perform the SEO audit of your site . Overview of the steps to follow to have a successful SEO audit .
Technical site audit , the first pillar of any SEO audit
Any SEO audit should start with the technical audit . Indeed , it may be that the optimization problem of your site stems from a certain technical problem . This technical analysis consists of checking whether the HTML pages are indexed . You also have to check the XML sitemaps and the mobile compatibility of your site . Then correct the loading time of your site if it is very slow . Remove duplicate content and unnecessary pages . If these different actions seem difficult to you .
Content audit : for effective SEO referencing
In your SEO audit process , allow yourself to perform a content audit . The length of the titles should vary between 9 to 12 words . Make sure that 60 % of your titles contain the main keyword . Include metadata if there is none… Respect the recommended length , both for the meta – title and for the meta – description . Around 65 characters ( including spaces ) is the ideal length for a meta – title . As for the meta – description , the length must not exceed 160 characters( spaces included ). Keep your permalinks short and include alt tags in your content .
Keyword audit , one of the cornerstones of an SEO audit
An SEO audit without going through the keyword audit is insignificant . In natural referencing , keywords play an important role… Check the keywords in your content . If your pages do not contain main keywords , insert them . The main keyword must appear on all tags : meta – title , meta – description , alt text , caption . It must also be included in your content… A good main word is neither too short nor too long . It is made up of two or three words . Secondary keywords , that is words synonymous or having a meaning close to your main keyword , include them in your content .
Audit of inbound links: essential in natural referencing
An SEO audit is also an analysis of inbound links . It is certain that you have carried out the backlinking in your natural referencing process . Inbound links don’t just happen . So check if your inbound links are relevant . They must come from sites well indexed by Google . Make the necessary correction if this is not the case . Of The diversity of sources of inbound links Also Comes Into -play : directories , the blogs , forums , comments The , etc . Inbound links should come from sites that speak the same language as yours . Finally , the anchors by which you created those inbound links . They must be natural and widely varied .
Internal network audit : for a complete SEO audit
If your site is not in the right position on Google , perform the internal networking audit . It may be that your internal mesh is not impacting . The anchor texts to use are delicate and to be chosen with care . Just like backlinks , they need to be relevant and natural . Bet on the long tail , that is to say the anchors made up of at least 3 words . In 1000 word content , add no more than 3 internal links . Your link anchors , vary them more and more . Never use an anchor that you have used before .