Getting people around something you are about to throw is a hard nut to crack. It would be best to hit them with something productive to boost their interest and desire to care for your business. Are you worried about throwing an event where only a few people will show up? It is natural, and you need to keep your calm! The best idea on the list is to adopt aggressive advertising strategies that will spread the word in the town. This article is all about how to promote your next experiential event. Are you keen to know? Keep walking with us!
Tips to promote your next experiential event:
Promoting your experiential event is necessary since you are doing all this hard work for your audience. If the audience does not show up, what is the point? We will give you a brief overview of how you can spread the word about your upcoming experiential event. Follow the given strategies to create a buzz in the society for a memorable event.
1. Organic social media promotion:
Of all the promotion strategies and tactics, jazzing people around with teaser content on social media is prominent. The excitement and curiosity elements on social media can take your event ad as far as you would love to. Make people share your ad and have their voice for extra additions or changes, as it will double your success chances.
You can post high-quality images with teaser content that will attract curious minds. A hint of a guest speaker or small videos will boost engagement and excitement. All these techniques come down to creating a buzz about your next experiential event. If the people love it, it will go big.
2. Creating supporting content:
Your event promotion depends heavily on the content you will create for different platforms. Creating blogs, writing articles, and making promotional videos will take your event promotion rate to the moon. When all these techniques are combined and put strategically, they can produce extravagant results. Following are a few statistics that may concern you.
i) 77% of internet users are busy reading blogs and already spend 23% of their internet time on social media.
ii) One minute of video is worth 1.8 million words, according to Forrester Research.
iii) Diode Digital states that a video ad is 600% more effective than textual content and emails.
iv) A video is 1200% times more likely to be shared than links and texts combined, found Simply Measured.
Moreover, you can also create supporting content like infographics, high-quality images, and branded videos.
3. Paid social media ads:
Apart from organic social media promotions, you can also opt for paid social media promotions. Bringing all these techniques and strategies to the table and perfectly executing them is impossible until you hire an experiential event agency. Having an expert on your side will take you to some untouched grounds to make your promotion more aggressive.
You can create images, short videos, and clips for social media posting. People are more active on various platforms than ever, and they will help you take your event to the next level. Prepare your promotional content for the following social media platforms.
4. Take brand ambassadors and influencers on board:
Brand ambassadors help and advance a brand since they love the item or service enough to educate others about it. These individuals are strong and regularly disregarded elements to progress and development. Individuals would prefer to hear a brand from friends or relatives instead of through promotion.
When it comes to purchasing decisions, people trust people more than ads and promotions. Therefore, bringing in brand ambassadors and influencers will drive your audience crazy about your products and services. Let the influencers be present on-site, and people will purchase more and more!
A big question here is how brands can connect with these ambassadors and influencers? Well, there is nothing to worry about. You need to join hands with an expert experiential event agency Dubai and let them invite someone from their vast network.
5. Keep it a surprise!
Here comes the creativity aspect in your event promotion. It is a good idea to reveal things in advance but have you ever thought of the WOW factor? It would come when you keep your event a surprise for your audience. Doing so will attract more curious souls to your event to discover what you have in the box.
Done appropriately, amazing your crowd can draw in customers, cause them to feel energized, and like they see something uncommon. It would be best if you did not forget the surprise factor while promoting your experiential event.
Get your audience on their feet with experts!
Experiential events can have a significant impact on your business, but only if done right. It would help if you connected with professional event management who have tons of experience doing it right. Consider talking to them!