I am sure you have ever dealt with SEO and digital marketing; you will have heard about its most important part, and that is the keyword. Keywords are an important part of SEO strategy.
Without the right kind of keywords, you will not generate enough traffic, and people will find your site while surfing the web. However, before inserting the keyword, you must be aware of the fact that the keywords that you are using are right.
Many methods will help you figure out the right kind of keywords and figure out what the people are searching for. It means that you have to choose the right kind of keyword for your business, determining which one is right for you.
If you are an SEO newbie, it is very important to understand the kind of keywords that will help your website get the maximum amount of traffic. Let’s get into details:
What are keywords?
Keywords, in simple words, are the words that people most commonly use in the search engine when they are looking for something online. The keyword does not mean that it has to be just one word; it can be a bit longer, like:
- Best coffee shop in the USA.
- Best coffee shops near me
- Coffee shop recommendations
- PPC Marketing
So, as you see, all the phrases mentioned above are also keywords. If you own a coffee shop or provide some service and want more people to know about it, you can use the keywords to make sure that your coffee shop’s website appears on the top of Google recommendations when people search for the same.
Some of the affordable and free keyword tools
If your budget is less or just a newbie and just trying your hands in various keyword tracking tools, we can understand that your budget must be limited. So, if you are too looking for the same, then you are in the right place. Here are a few of the tools.
· Google AdWords
It is a great free tool. Yes, you heard that right! Google offers an amazing keyword searching service that gives you search volume and competition feedback for different keywords.
It is free of cost, although you will have to struggle a bit in order to use it without creating any kind of Google ad campaign, such as by clicking on the option “Switch to expert.” You will get a lot of information from the keyword planner, like what keywords the competitor’s site is using and what is the amount that they are paying for the keyword.
Just like Google Adwords, Ubersuggest is also free of cost and gives you access to a huge amount of keyword data.
- Moz and SEMrush
Now talking about paid ones, you use some rather good quality keyword searching tools like Moz, SEMrush, and AHrefs. These tools are really expensive compared to Ubersuggest, but with Moz, you can use the tool for free for a limited time. Both Moz and SEMrush have a short duration of free trial in which you can understand the tool better.
Both Ubersuggest and Moz keyword searching tools are quite similar to a certain extent. Let me tell you how. Both Ubersuggest and Moz give you a list of suggested keywords and currently ranking content. You will also have a range of monthly search volume and a difficulty score ranging from 1 to 100 and information on the organic through the click rate.
How to select keywords for the website?
Selecting the right kind of keywords is extremely important, and only that will bring the right kind of keywords to your website. So, here are some of the steps that will help you in that direction.
· Step 1: Review the pages on your Website
Before doing any kind of keyword research, you need to have a close look at all the pages of the website. Put the relevant keywords accordingly on the pages. Most of the websites consist of similar kinds of WebPages like Homepage, about us, contact pages, etc.
On the other hand, if you think that your website is too large, make a spreadsheet listing the different pages to keep track of the improvement, if there is any.
· Step 2: Choose the keyword research tool
Keyword research tool gives you useful data in order to choose the best keywords. You can find anyone from the list mentioned above. These are the top PPC Keyword research tool to up your game in digital marketing.
· Step 3: Research your keywords
Think about some of the relevant keywords related to the products and services; it will help you in better optimizing your blog post. Then, you can move ahead and enter the keywords in your keyword tool and choose the language and region you are interesting the generating the traffic from.
· Step 4: Look at the metrics
You need to interpret the data the keyword tool gives you. The “Search volume” is the average number of searches per month of your keyword.
· Step 5: Choose your keywords.
Once you have gone through the metrics, you can get an idea of whether is keyword is good to use or not. Go for the keyword that has the following features:
- High search volume
- Low SEO difficulty
- Low Competition
Keep in mind the kind of customers that you are targeting while looking for the apt keywords.
Lastly, there are a lot of things to consider when it comes to keywords. It is not just enough to find the right kind of keywords; you also need knowledge about how to use them to rank your site. To succeed with the keyword strategy, you need to have an organized plan and the right amount of knowledge about digital marketing.
So, these are some of the amazing keyword researching tools that will help you find the right keywords and help your website rank, without wasting much time and energy. So, what are you waiting for? Make your website rank today using these tools. Good Luck!