The decade 2010-2019 was a strange decade for the global car market. In early 2010, the global financial crisis caused the collapse of large companies – such as GM and Chrysler – car sales fell and China was still a very promising emerging market.
During this decade there have been major events such as the Dieselgate scandal, Tesla’s global growth, new CO2 regulations, the rise of SUVs, the British Brexit demand, the acquisition of companies (Fiat with Chrysler) or the mergers (FCA with PSA), the gigantism of China (car manufacturing, acquisitions, etc.) and the development of electric propulsion.
In 2019, the global car market (passenger cars) closed at 64,341,693 sales, having a decrease of -6.31% compared to 2018.
In the last decade (2010-2019) we had 8 consecutive years with an increase in sales, while in 2018 and 2019 we had a decrease (-2.85% and -6.31% respectively). Total sales this decade exceeded 600 million, reaching 643,225,686 sales.
More than half of the sales made in that decade were in the Asia / Oceania / Middle East region. Global and local sales champion for the region, is China with 196,820,381 sales and a share of 30.60%, which is even more by 4.25 percentage points from all over Europe, for the whole decade ( 30.60% vs 26.35%)! This highlights the strategy of many manufacturers who have chosen to produce (and sell) cars in China to meet the ever-increasing needs of the market there. The top-three markets in Asia / Oceania / Middle East, complemented by the Japanese market sales 42.9874 million and 6.68% market share, and 3 that is India with sales and share 28.128.94 4.37 %.
Europe (42 countries including Turkey) has sold 169,514,398 new cars in the last decade, accounting for 26.35%. Sales champion this decade is Germany with 32,203,548 sales and 5.01% global market share. The United Kingdom ranks two in the position with 23,303,073 sales and a 3.62% share of the global market. The third is France with 20,371,910 sales and a share of 3.17%. It is noteworthy that only 5 European countries (Germany, United Kingdom, France, Russia, and Italy) exceed 1 million in annual sales from 2010 to 2019 (from 2015 Spain was added).
America follows in sales, ranking 3 the ranking with most new car sales in the decade from 2010 to 2019, having 119 550 616 sales and a global market share of 18.59%. First country in sales is the USA with 64,729,555 units and a share of 10.06%. Second, comes Brazil with 24,729,244 sales and a share of 3.84%. The top 3 in America is completed by Mexico, with sales of 7,759,655 and a share of 1.21%.
It is noteworthy that sales in the US and Brazil shrank during the decade (2019 vs 2010) by -16.33% and by -20.81% respectively, at a time when Mexico saw sales of new cars increase by + 51.21% (2019 vs 2010).
Finally, Africa remains behind in new car sales, with 10,299,311 units and a share of just 1.60% of the world market. The top-3 of the local market, comprising South Africa (1 the position) with 3,919,117 sales and 0.61% share, Egypt (2 the gap) with 1,965,385 sales and 0.31% market share, and at 3 the place is Algeria with 1,484,402 sales and market share of 0.23%
China remained by far the second country (USA) with the most sales of new cars (196.8 million) for the past decade (2010-2019). Indicatively, to mention that even if we put all the sales of the next 5 countries in the list, they are still 4 million behind the sales of China! In fact, China experienced growth of + 55.87% during the decade (2019 vs 2010). The USA are the two the place (with 64.7 m.) With a decrease in sales by -16.33%, while the three that Japan has seen great diversification in its sales (up + 2.33% and 42,9 from.).