Branding is probably the last thing on your mind when you’re first starting. And besides, it’s difficult to sit down and look at fonts when you’re still figuring out who your clients are (and where to find them). Plus, even if you prioritized developing a brand identity from the start, a shift in business plans may have rendered your initial branding strategy outdated.
That’s the reason business hire Outbound marketing agency or Outbound marketing companies to take the branding or rebranding part of your business.
Is your brand looking a little stale, or do you want to make a complete overhaul? If that’s the case, it might be time for a revamp. You’ll need a rebrand checklist if you’re going to invest in a rebrand. A rebrand marketing checklist will walk you through the steps necessary to revitalize your brand.
Before going through it let’s know what is rebranding?
Rebranding is a gamble and an opportunity in equal measure. On the one hand, it allows you to start over and gain relevance. But on the other hand, if done incorrectly, rebranding will set you back.
Reestablish the target audience and market
You’ve done a lot of market research, including focus groups and data analysis, and you’ve discovered something surprising: your clients (or competitors) aren’t who you believed they were.
Maybe it’s a demographic you never expected to connect with. Alternatively, perhaps a new competitor has entered the market and is directly competing with your goods or services. You’re ready to begin rebranding your business to communicate with your clients once you’ve built your real market and audience.
Redefine the vision, mission, and values
What exactly are you up to? What method are you implementing? Why are you doing it in the first place? These are the three questions you should ask yourself when reevaluating your vision, mission, and values during a rebrand. While it’s simple to take the foundations of your marketing for granted, they can shift as a company expands.
Rename during a rebrand
Changing your company’s name is a major undertaking that can cost you both brand recognition and organic search traffic all at once. So, if you’re reconfiguring your company as part of a rebrand, make sure your post-rebrand strategy includes a restoration plan.
Overall, if your name still fits, keeping it is the best course of action. However, if your current name does not correspond to your company’s identity, it may be time to start over. Work on consistency with your brand’s vision, mission, and values, rather than just what makes sense, if you’re revamping your name. Your new name would have a better chance of promoting your long-term development and goals in this manner.
Reconsider your brand’s slogan
A good slogan is memorable and captures the mission and vision of your company. It’s a condensed version of your company’s mission statement. Changing slogans is a little smoother on your marketing efforts than changing names. However, just like changing your name, you should think about it carefully.
First and foremost, you must ask yourself why you want to alter your slogan. It’s easy to get into the habit of despising your slogan after hearing it so many times. However, it is the same repetition that helps to establish brand awareness. Even if you’ve grown tired of hearing your slogan over and over again, your clients may adore it.
Update your website
The soul of your internet presence is your website. You’ll want to update your website first to help your audience see your new brand. Apply the updates to your website using your visual styling guide. Check to see if your pages are consistent with the new branding styling. You should also make sure that your website’s URLs are updated.
So, if your previous address was something like xyz.com, you’ll want to change it to abc.com. You’ll need to buy a new domain and set up redirects from your previous website to your new one if you’re doing a complete rebrand.
Rebuild your brand identity
By the time you propose a rebrand, the tangible components you use to express your brand may have been in use for a few years. This means you’ve had plenty of time to consider their benefits and drawbacks before deciding to replace them. You may want to update your logo, use different colors in your marketing materials, or even develop new brand guidelines.
Now that you’ve learned everything there is to know about rebranding, it’s time to consider whether and how you want to rebrand your own company. Connect with the best outbound marketing company or outbound marketing agency.
These steps will help you think about your best approach for creating a culture that gets it right this time, whether it’s a logo redesign, a website redesign, some updated messaging, or a full brand overhaul.