Newsletter trends in 2020

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Newsletter trends in 2020

Email marketing trends for 2020 point to a greater prominence of images to the detriment of text. Society is moving towards an audiovisual consumer who wants to see videos and photographs and who values ​​their time more and more. Long texts have remained in the background and in the world of the newsletter they have gone to secondary pages that are accessed through hyperlinks. In fact, the concern now is to offer a range of buttons to link pages within a broad and attractive newsletter.

This interest in audiovisuals has led to a greater use of videos in email marketing strategies. But this content must be limited in time. The recommended are videos not exceeding twenty seconds. In this trend towards instant consumption through the Smartphone, the public looks for short and direct videos, in which an overview of the idea is presented. The objective is to offer a dynamic content that enters directly into the mind of the reader and whose duration is correct so that it does not become tiresome. As in the case of images, these videos can be linked to longer ones or to a page with text. In addition to offering an attractive product for the recipient, it should not be forgotten that the objective of a newsletter is to find or retain customers; and for this, in many occasions a considerable extension must be devoted to the corresponding information. On many occasions, the first glance through an email is the contact and the element of attraction that will lead the recipient to immediately request more information.
Another feature in email marketing campaigns in 2020 is the definitive consolidation of the mobile phone as the main device of the recipients. More than fifty percent of the recipients of these emails view them through their Smartphone, a factor that requires companies to adapt their content to this small screen. The tools to carry out this type of emails are prepared to adapt the same content to the different possible devices with which the recipient can open it.

The search for greater interaction with users is one of the points that has been reinforced the most recently in the sending of the newsletter. The public wants a fast consumption, that is of their interest and to which they can respond quickly. In addition to the buttons to access an extension of the information, new formulas are sought so that the receiver can give their opinion. The direct contact form, which can be filled in directly from the email itself, or the insertion of surveys for the user to offer their opinion are some of the possibilities that have been installed to increase this interaction between company and client.

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