More than half of people use their mobile phone in the physical store to compare prices online

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In the study “The future of payments 2020” carried out by UniversalPay, it appears that 55% of people do not hesitate to use their mobile phone in physical stores to be able to compare the price of online products.

In fact, if more than half of those surveyed do not separate their mobile phone in commercial establishments to be able to establish online comparisons, more than a third, 34.2% also use it to take photos of offers and advertising, a percentage That rises to 45% when it comes to taking pictures of the products themselves that arouse interest. In addition, almost 1 in 4 buyers use the smartphone to ask for advice on the Internet before purchasing a product, and almost 1 in 5 decide to buy a product similar to the one they see in the physical store online,

As the report confirms, the mobile phone has become a fundamental tool in the development of m-commerce and m-payments, options that contribute to the consolidation of unified commerce and integrated payments, two key concepts for the definitive success of the user experience in digitizing payments.

Jaime Domingo, general director of UniversalPay, assures that “these consumption habits, more and more frequent, favor the reduction of costs of the shops, generate greater convenience and less friction for consumers when facing the purchase process ”. For this reason, Domingo highlights, “it is important to create a common commerce platform that gives a twist to omnichannel, breaking down the walls of internal channels and focusing on the user experience”.

In this sense, and according to the study, the commitment of businesses to unified commerce also includes the implementation of their own APPs for the telephone, m-POS solutions and other centralized tools in a single database, that is, the integration of all sales channels and all purchasing processes, to optimize costs, generate incremental sales and provide a unified user experience.

For this unification of channels to be complete and effective, an integration of the transaction system is also necessary to connect all the business channels with the store’s payment terminals. Although, according to UniversalPay’s “The Future of Payments”, currently only 1 in 4 merchants has offline and online channels integrated in the same report, it is an upward trend, which will automate all daily operations by reducing business management times and integrating multiple payment operations.

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