In this day and age, it’s not enough to rely on old-fashioned marketing strategies to promote your business and grow your customer base. You need to utilize the latest technology in order to stay ahead of the curve, and these days, that means you need to build a mobile app. From improving customer service to extending your reach, there are many benefits to building an app, so here are the top five reasons you should build a mobile app for your business.
The biggest reason to build a mobile app for your business is that mobile is booming. About 70% of people globally now own a smartphone, and we’re spending more time on our phones than ever before. In fact, by 2019 over $40 billion will be spent on apps! If you don’t have an app for your business, you could be missing out on huge opportunities.
Not only are there millions of users worldwide that can access your app, but it also gives you access to their data. And if they download it directly from your website or social media page, then you get valuable information about them too! This allows you to send targeted push notifications based on their behavior which means better conversions. All in all, having a mobile app for your business is vital if you want to stay competitive in today’s marketplace.
In an increasingly mobile-first world, it’s becoming more difficult to conduct business without a mobile app. Customers want to be able to interact with your brand—and that includes transactions and customer service interactions—anytime and anywhere. When you consider that 80% of Internet traffic comes from mobile devices, it’s obvious why so many businesses are focused on making their apps more efficient than ever before. Users expect immediate responses, increased connectivity and quick action in just about every area of their lives; a slower-than-usual app can quickly lose customers. By building a sleek, fast and engaging mobile experience, your brand is setting itself up for success in today’s world—and beyond.
3) Brand Value
Making your business a household name is no easy feat. It takes significant time, effort and money to make yourself a recognizable brand. But it’s also not impossible, so don’t think you can’t make it happen if you want to. Brand value is important in that it is directly related to customer loyalty; customers are more likely to come back if they recognize and respect your brand, even if there are cheaper or better-looking competitors on the market. And with approximately 80 percent of smartphone users using apps daily (that number will only grow as more people shift away from desktop and laptop computers), building an app could be a very worthwhile investment in your business’ future.
4) Better Customer Service
Keep your customers in the know with a custom mobile app. By implementing a mobile app for your business, you can offer superior customer service to all of your customers, regardless of their device. With access to your company’s services and products on their smartphone or tablet, customers will be more satisfied with your business, leading to more loyalty. Additionally, many smartphone users opt for apps instead of visiting websites because they’re faster and more convenient.
5) Better user experience
Giving your customers a mobile app can help you create a more seamless experience. Instead of having to rely on clunky websites and apps that are difficult to use, you can let customers access your content directly from their phones. This gives them immediate access to whatever they need and helps avoid confusion or frustration in situations where they might not be able to find something easily on another platform. A mobile app also gives you additional ways to interact with customers: if they have problems, for example, they’ll be able to report bugs right in your app; it also gives you an easy way to update users on news and special offers. All these things are great reasons why creating a mobile app is so important when it comes to running a business today.
6) Revenue Stream
One of the main reasons companies decide to build a mobile app is to create a new revenue stream for their business. According to a study by McKinsey, 60% of businesses who have adopted mobile commerce have done so because they saw it as an opportunity to generate new sources of revenue. By creating and promoting your own app, you are giving customers one more reason to shop with you instead of another retailer, thus ensuring customer loyalty and increasing customer lifetime value. It’s not just retailers that see mobile as an opportunity: If your company offers any type of service or product that can be delivered via an app—such as news updates, exclusive content, carpooling services, delivery notifications—you should consider building an app.
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