Today, the concept of hosting virtual events has become the new normal. Right from day-to-day meetings to the most important industry events like AGMs and conferences have been transformed into a virtual space. To make the maximum out of your virtual events, the right planning, strategy, and leveraging the right virtual event platform is a must.
Nowadays, the market is flooded with a wide range of virtual event platforms and software that offers an exuberant range of the most exciting features. Right from custom solutions to enormous networking opportunities, a comprehensive virtual event platform offers every such feature that helps in replicating live physical event experiences. But, that’s not enough to make your virtual event successful.
There are certain factors involved that help in determining the success of your virtual events. In this blog, we will illustrate some of the most significant factors that help in making your virtual events successful. Let’s get started!
1. Determine Your Audience to Ensure a Successful Virtual Event
Knowing your audience is the foremost step to plan a successful virtual event. Having the right understanding of your potential audience is a must. It will help in planning the event accordingly suiting their taste and reach 10x more right prospects. If you know your audience, you are likely to create strategies accordingly and reach potential customers via social media promotions. If your virtual event is attended by your potential customers the chances of event success are relatively high.
2. Let your Attendees Know What Value Does Event Holds
Some attendees might seem skeptical at the start to attend a virtual event as they are not aware of the value the event will offer. Thus, resulting in restricting them to attend an event. Prepare a strong message that clearly communicates to your potential attendees what value the virtual event holds for them. While creating a unique message for your attendees keep the USP of the event in mind to leave an impact. Additionally, also mention the benefits that virtual events will offer. It will help in motivating your potential prospects to be a part of the event.
3. Keep the Length of Your Sessions Short
When you plan to host a virtual event keep in mind that the length of your sessions should be short. Engaging attendees with long sessions in live physical events is not a difficult task. They are surrounded by other attendees and can interact with them about their opinions. Whereas chances of distraction are relatively high for virtual attendees. They might get distracted due to household chores, urgent family responsibilities, or even with a simple ring on the doorbell during elongated virtual sessions. Thus, resulting in dropping them amid the event.
On the other hand, elongated sessions in virtual events might even bore the attendees as they are tuned in to access the event via the screen. Staying up on a screen for long hours is just not stimulating. It is always recommended to trim the length of your elongated sessions if you are hosting a virtual event. Short and informative sessions will leave a lasting impact on your attendees. Thus, ensuring a successful virtual event.
4. Promote your Virtual Event in the Right Way
To ensure a successful virtual event, leveraging the right channels for marketing and promoting your virtual event is a must. Take advantage of social media platforms to promote your upcoming event and tap the right set of audiences. Additionally, you can even opt to promote your upcoming virtual event on brands or organization’s websites. It will help in attracting traffic and motivating them to register for the event. Mention the relevant details such as event date, time, duration, sessions, VIP speakers, guests, etc. on the company’s landing page. It is one of the most effective pages where visitors visit seeking accurate event information. If you failed in promoting your event the right way, you might not be able to reach your target audience. It will relatively result in the fall of your virtual event. To ensure a successful virtual event, promoting your event the right way is a must.
5. Engage Attendees During the Virtual Event
To achieve positive results out of your virtual events, engaging attendees with the event is a must. Offer enormous opportunities for engagement during virtual events. There are various available platforms in the market that offer a wide array of engagement features such as AR/VR photo booths, virtual games, live polls, Q&A sessions, quizzes, and more. Leverage such a platform for hosting your virtual events and allow your attendees to get engaged with the event in a digital world. Engagement is one of the crucial components that play a major role in the success of your virtual event.
6. Leverage the Right Technology for Your Virtual Event
There are ample options available in the market out there, but not every platform or software suits your event needs. Look for a platform that best aligns with your virtual event requirements. Additionally, even look for the most promising features that allow you to recreate live physical event experiences in a digital world. Go with a platform that allows you to customize your event set up as per the company’s branding and generate real-time event analytics reports.
7. Facilitate Attendees to have Open Communications in Real-Time
One of the key success factors for virtual events is endless possibilities for networking. Facilitate your attendees to interact freely in real-time in a virtual environment. Offer them a networking lounge and various networking features to have real-time conversations during virtual events with speakers, hosts, exhibitors, and as well as with other attendees.
8. Test Before You go LIVE with your Virtual Event
Make sure to test every piece of equipment and internet connection before the actual date of the virtual event. Do a dry run to identify any technical issues before the event. In case any technical issue arises, you are still left with some time to fix it and ensure a smooth and successful virtual event. Additionally, check with your speakers and keep a plan B ready in hand if any last-minute hiccups arise. Doing some rehearsals before the actual event is of much help.
Virtual events offer many benefits that are not possible to achieve with physical events. All you need is the right virtual event planning, strategy, and a safe, secure and reliable virtual event platform. And you are all set to create success stories with your virtual events!