The Chinese e-commerce sector is taking over the world. The Asian nation is famous for its large population that accounts for the highest percentage globally. With such a large population, China has the ideal consumer market for businesses selling several services and products. In addition, most of the population are literate and prefer making their purchases online through personal computers and mobile devices. JD.com is among the most preferred retail outlets in the e-commerce sector. Today, the company competes with other renowned entities that sell different products and services. Nevertheless, there are many factors that have facilitated the market penetration for JD.com.
Corporate Alliances
Richard Liu has leveraged many partnerships, including those with multinational brands, to drive forward the initiatives of the e-commerce entity. That way, JD.com has managed to remain a respected market leader when it comes to the retail industry in China. Keeping up with JD current affairs is no easy feat as the company is constantly looking to expand and gain more sales. This perhaps explains why every JD earnings date is vital to achieving the ultimate goal for the company.
The partnership between the e-commerce company and Walmart perhaps is one of the most notable JD current affairs that has captured the market. The American entity paid $500 million to JD.com with the purpose of renovating a brand that focuses on making online grocery sales, JD-Diojia. Another partnership that also contributed to the JD current affairs is the collaboration of Google and JD.com.
This particular partnership is expected to provide strategic investment solutions and technical support to the e-commerce platform. Google has invested $550 million in the company’s operation in line with the strategic investment mission of the partnership. On the other hand, JD.com can use Google to market its products to the market across the United States. This strategic decision will see both companies benefit.
Customer Support
More specially, Richard Liu has focused on making sure that JD.com offers exceptional services. In the past, consumers were doubtful of the quality of products delivered by e-commerce platforms. Richard Liu has addressed the concern by ensuring the consumers get quality products delivered within a reasonable time. This is played a significant role in removing the market for counterfeit electronic devices.
Quality services have been included in the long-term decisions of the company of improving the image of the brand to the customers and the entire digital retail sector. Richard Liu has noticed that most of the clients from fourth and third-tier cities are being underserved. This allows JD.com to adjust its operations and direct efforts to addressing this market regardless of income capability and social status.
Technology E-commerce Integration
Incorporating technology is another factor that has directed the success of JD.com. Since the company began making online sales, it has relied on technology to surpass rival brands and deliver quality. One of the technology strategies that has worked in favor of the company is the use of drones when making order deliveries.
By using drones, the company has managed to make deliveries on the same day that consumers make orders, and when this is impossible, the consumer has their products delivered the next day. This policy has eliminated frustrations and long waiting times that made customers hesitant about using e-commerce options.
Relying on E-commerce Partnerships
JD has planned on building its retail presence by opening a large physical store, JD E-Space. This happened during Singles Day in Chongqing. However, JD.com has no intentions of building a lot of stores itself.
According to Xu, the company intends on making proper and effective use of its partner stores. Including stores owned by JD.com, the company has linked up with more than two and a half million stores. During an important JD earnings date, the company announced its expectations to have a network link up to nearly five million stores in three years.
Wrapping Up
March 2, 2021, marked another notable JD earnings date for the company. JD.com backed Gome Retail Holding with $100 million. Gome Retail holding is among the biggest appliance chains in China. The venture allows customers to look at the products in the 2600 Gome stores and then purchase the items on JD.com.
