If you have started a business and heard about SEO, you might think if it’s really necessary for your business. Does your business need SEO? Does every business need SEO? First, know what exactly is SEO. SEO means search engine optimization. Search engines are where we search our online queries, and it brings up results in the form of websites. For example, if you have moved to a new location and want to eat at new restaurants, you will search for restaurants nearby, and the search engine will show your results. You see the list, select a restaurant and go there.
But have you ever thought about who has put all that information on the internet? And how do the websites list there? Why one website link is on the top and, one is at the bottom, and others are on the next page. Who has placed them in this way? Who decides this and on what criteria? We call it Search engine optimization. People are searching for almost everything on the internet. If you have a website related to their searches, how weird would it be that you don’t optimize it for the keywords they’re searching?
Benefits of SEO for your business
Below we will discuss five points that reflect the importance of search engine optimization and why you should do it for your business.
a. First Come, First Served
Many people who search online are in a hurry. They don’t want to scroll through pages to find what they are looking for. They want it in the first few clicks. If they type a query, for example, Pdf to Docx converter, they are expecting to get it quickly. They are most likely to click on the first few links. So if your website would have good SEO done to it, it will show up on the first page results or even the first 2-3 links. The person will click on your website for the service, and this is how SEO will benefit your business.
b. People trust SEO websites
When you enter a query in a search engine, it shows the website’s advertisements on the top of the web page. But people don’t click on advertisements much. Below it, they see organic website links. They will click on it first because organic and high-ranked websites look professional and more trusted than other ones. Your website’s SSL is also important for SEO. It is also one of the factors that give your website a high ranking.
SEO is also Marketing
We all do marketing for our business, don’t we? SEO is also marketing. If you have an online presence for your business, SEO is very important for your website. Think like that: What would your shop in the market benefit if no one saw it or knows about it. You would waste all day every day sitting in your shop waiting for customers to come, but no one will come. Don’t rely on the fact that you will send your website to your friends, family, office colleagues, and that is how your business will grow. That’s not the preferable way. Over 50% of your website comes from organic search. If your website doesn’t appear when people search their query on search engines, then make it search engine optimized. You can hire experts who provide affordable seo services to rank your website on the top.
Is SEO Necessary for Every Business?
You can say SEO is not essential for your business if you run an internal training website, for example, a website where you teach your school students only. But if you run an e-commerce store or a website from which you want to earn money through blogging, then SEO is the most important thing after the content.
Constant Changes in SEO
SEO doesn’t always remain the same. What works today would not work tomorrow. So, it’s a constant effort that search engine optimizers put in to make websites rank. You can also say SEO is not a sprint, it’s a marathon. Investing money in ads is not effective if the SEO of your website is not good. Through SEO, you will get organic traffic. You get targeted traffic by SEO. The people who are searching queries on google will land on your website. They are your target audience. You don’t have to go after them and sell your service. They will come.
Search engine optimization is not a one-time process. If you have optimized your website and it has ranked on the first page, then it’s good. But, it doesn’t mean you will then lie down in bed all the time doing nothing, and your website will stay there on page one. It won’t. Search engine optimization is an ongoing process. Also, SEO is not copying websites and placing them on the front page.
It is not the changing of position of websites on the web page immediately. It will take time to rank your website after doing its search engine optimization. SEO works like magic. Once done, it can bring a good amount of organic traffic to your blog, so your business would offer you great return on investments.