The phrase “Google My Business” is a common phrase for SEO specialists and marketers. This may not be your speciality, but it doesn’t mean that you shouldn’t strive to optimise your practice for growth.
Google My Business is a great place to begin establishing an online presence. What is Google My Business (GMB), and how can it help you?
Understanding Google My Business
Google My Business, similar to print newspaper advertisements or ads of the past (and often present), allows you too quickly and easily create a profile for your practice online.
It contains your business name, contact information, and more. An interactive element also allows patients to review you and ask questions from their digital devices.
Your online dentist advert will not only be verified by Google, which is a necessity, but it will also give you many benefits that can help patients get to know you and your business.
Dental Marketing Ideas That Work
Dental design marketing is essential for a dental office to attract new patients and maintain its existing patient base. A skilled hand is required to craft a targeted message using a multifaceted approach in dental marketing.
Your practice is not just a provider of healthcare; it’s also a brand. Your practice’s essence and relationship with your audience are influenced by your quality of work, your team’s knowledge, patient experience, and other factors.
Google My Business: How Can You Benefit?
1. Keep Checking Back
Google doesn’t like businesses that aren’t verified. This is exclusively accurate if the company has a website.
If you don’t have an account with GMB, you should first claim your practice listing to be verified by Google.
Once verified and claimed, your practice will look more professional to patients and Google. You’ll also be more visible when people search for your services.
Google won’t trust inconsistent information, so make sure your practice name, address and phone number are up-to-date across your GMB listing and your website.
Another fantastic feature is: You can also add a line for appointments to your website URL. This separate URL will take you directly to your work or contact page.
2. Select The Correct Categories
GMB offers over 3,000 categories to choose from, and you can select up to 10 to suit your business. Although it is best to limit your choices (pick quality rather than quantity), GMB categories are particular, so you should not have any trouble narrowing them down.
If you prefer to be called “dentist”, you could choose “cosmetic dentist” instead. Your practice will be more likely to rank higher in searches for these keywords if you limit your categories.
You can see that having accurate contact information, location information, and classifications is essential for generating quality leads for your practice.
3. Prioritise Custom Photos
You may feel tempted to skip professional photography and use stock photography instead for your listing.
Most patients (60%) prefer photos of you and your staff before scheduling an appointment. Patients will be more likely to choose you over a competitor if they see your technology and other appealing aspects of your practice.
Although you won’t control which photos will show first as patients can upload theirs, you can tell Google that you prefer a particular image by uploading a cover picture. Be sure to capture the natural feel of your practice with professional photos.
4. Encourage Reviews
It’s no surprise that patient reviews can have a significant impact on your practice’s online reputation. Positive reviews can have two benefits: they increase your chances of being chosen by new patients and make you more trustworthy to Google.
Dental advertisement is a sure way to increase your online presence and get more patients. Do not be intimidated if there are no reviews.
Most patients who have had a positive experience with your practice will be happy to leave a review if you suggest it.
You can respond professionally to negative and positive reviews since you have already claimed your practice listing. This will help you to uphold your accessible reputation.
5. Keep An Eye Out
You might be tempted to complete all of these tasks and then forget about your GMB profile. It’s tempting to finish all the preliminary charges and then forget about your GMB profile.
Instead, check-in on your listing regularly and make updates. It will be easier to respond quickly to customer reviews. Nearly 90% of customers will read reviews before making a purchase.
It is a good idea to keep an eye on your profile as anyone can make edits or suggest changes to it. You can also use Google Posts to connect with potential patients by simply logging in to your GMB account.
This feature is similar to a Facebook update. It allows you to promote new services and specials in a post visible to patients who view your business listing.
Why All Dental Marketing Strategies Need To Include Digital Marketing Campaigns
Recent years have seen dental marketing expand to include social media marketing and local SEO keywords.
These new methods can be used alongside traditional strategies such as direct mail postcards and phone calls.
They are combining traditional and modern dental marketing strategies results in significantly improved brand recognition and awareness. You will be able to reach a wider audience and grow your practice.
Additionally, with dental marketing expert you will be able to establish long-lasting relationships by combining online marketing with traditional marketing. Your practice will be a leader in its field and area by promoting it and raising your brand awareness.
Dental SEO can benefit from effective marketing strategies. Targeted marketing can help you expand your reach and reach new patients.
You can use marketing professionals to promote your dental practice in your local community as a way to increase appointments.