Imagine you go to a networking event. You meet with a group of people and tell them about the great product you have created. Actually, it is a very good product that solves a very common problem in your audience. The people who listen to you are very interested and ask for your card. A few days, someone from that group writes to you to find out more about you and your product, but you do not respond. Three days later, you send him a brochure with the prices and nothing else, not a greeting. That same person writes you again because they have a question about one of the products they would like to buy from our site Folwos. You do not answer. A week later, you send him another brochure with prices. This time it is the person who does not respond. Do you know what happened? As incredible as your solution is, you had no interaction with a potential customer. Yes, this person was very interested but did not have a timely response from you. Today, people don’t want cold sales, they want interaction. If there is no honest and timely interaction, there are no sales. In the digital world, this constant interaction between brands and followers, which makes the follower become a brand ambassador, is known as engagement.
4 ways to generate engagement
The Hubspot blog proposes some very simple ways that will help you increase engagement and generate a real interaction with your followers. Here we present four of the most relevant.
1.- What do you think of…?: Your followers want to feel heard and taken into account by your brand. A very effective way to do this is by asking them directly what they think about a specific topic. Currently, Instagram has made available to us different ways to ask this question to followers. You can opt for the classic question at the end of your publications, but if you prefer to go to the Instastories, make use of the surveyor question stickers and get the best out of these tools.
In recent months, brands have directly asked their followers what kind of content they want to see on their accounts. To achieve this, they ask a very simple question, add the poll option and let their audience vote on topic A or B.
2.- Include your audience in your marketing strategies: How about you come up with a marketing strategy for Instagram in which the content is created by your followers? Wow! Whether they use a hashtag devised by your brand or use a filter, share a photo with your product or service, make a challenge proposed by you or any other idea, as they upload their content, the brand reposts it. on your own account. Seeing themselves reflected on the Instagram of that brand that they like so much (your brand), will make them feel taken into account and will promote the conversation around your brand. This is very traditional word-of-mouth marketing that never fails.
3.- Promotions, offers, coupons: Let’s face it, we all love a promotion or a discount to buy our favorite products. Why not use this technique to get a follower to buy from us for the first time and generate conversation around our brands? The Instagram direct message tray is the ideal place to offer those special discounts or coupons. Because you don’t want to offer them to everyone, but to those followers who are always attentive to your publications and who have shown a genuine interest in your offer. Perhaps due to fear of trying something new or due to lack of money, they have not finished taking the step towards buying and that is where you come in with that coupon that they wait so long for. If your product is really good, meets and exceeds his expectations, and feels satisfied, he will talk about you in his networks and recommend you to others. You will have created a fan or brand ambassador.
4.- Utilitarian content: If you are the owner of a youth clothing boutique, surely your followers will like to see your clothes on Instagram posts. But what do you think would happen if you also teach them how to combine those garments with their body types or according to the event they will attend? It would be a success. Your follower wants you to educate him, that you teach him to use your product or service in the most optimal way. The same happens when your offer is a service. Suppose you are a dermatologist and you want Instagram to help you make yourself known. It offers content related to how to take care of your skin during the day or at night, what products to use on the beach, what makeup goes with each skin type, what are the warning signs for which you should visit the dermatologist, etc. This useful information will tell your follower that you care about him and, when he needs a service like the one you offer, he will not hesitate to make an appointment with you.
Remember that engagement is cultivated both online and offline. Once you have managed to have that battalion of brand ambassadors (which can be 5, 20, 100, or 1000 people), hold face-to-face events where there is more human contact between the brand and its followers and where they can see the faces of the people behind that Instagram account. Maintain constant contact either via digital, email or personal and let them know that they are very important Buy Instagram Followers Australia to your brand.
How do you generate engagement on your Instagram account? Have you tried any of these ways that we propose to increase engagement? We want to know your experiences so leave us a comment with your best practices to generate engagement.