Every New Year gives people a chance to start with a clean slate. Also, it brings new goals that a business owner like you has to achieve. For digital marketing professionals, it’s worth mentioning here that pay-per-click or PPC will be more useful than ever in 2021. However, you also have to acknowledge the fact that the campaigns and strategies that worked last year may not yield the desired results this year. It’s better if you take some time to analyze your current plan and see where you can make adjustments, improve your tactics, and optimize your efforts. If you aren’t sure about where to begin, then just follow these guidelines from a reputable PPC Company in Delhi.
- Keyword list expansion: There’s always room for more keywords. That’s why you should start with expanding your existing keyword list. It can be as simple as adding adjectives or adverbs to a couple of long-tail keywords that you may be using. Conversely, you should consider omitting a few descriptive words from short-tail keywords to make them perform better. Keyword suggestion tools can help you take care of this requirement.
- Poor performance: Your choice of keywords will dictate your PPC campaign. Even a single keyword has the power to make or break your marketing efforts. Therefore, when you review your list, try to pry out the ones that aren’t performing up to the mark. Inadequate performance can be the result of low bid values or search volumes, but not always. It can happen from a high cost per lead. Additionally, extremely broad or restrictive keywords may not be suitable enough to attract clicks. The best way to ascertain why certain keywords aren’t working is to explore your bidding strategy to reduce the cost per conversion.
- Review personas: Has it been quite a while since you last analyzed your buyer personas? If so, now’s the right time to review it again. Pay attention to the demographics of the current clients and prospects. Those who use customer relationship management tools will find the relevant data stored there. Once you get your hands on the information, ask yourself whether the data matches your understanding of your ideal client personas or not. If you come across any irregularities, you should consider readjusting your campaigns to reach the undeserved segments of your audience.
- Ad geo-targeting: While managing your advertisement targeting strategies, make sure you focus on the specific geographic locations where you sell or products or allow clients to avail of your services. An excellent method of determining the regions you should target incorporates using different geographic reporting systems provided by the paid search platform you use. If you utilize Google Ads, plow through the “Locations and Distance” reports and check performance data based on location. From there, you can use the Location targeting setting to choose certain areas where you want to showcase your advertisement.
One last idea
In the end, the providers of the Best PPC Company suggest refreshing your landing pages, especially if it has been a long time since you last took a good, hard look at the landing page data. A perfectly optimized and appropriately designed landing page can make all the difference. It will ascertain whether a click will turn into a lead or simply bounce away from your site.
