If you are a business owner, you must have noticed that business strategies have changed a lot over the past few years. Firstly, the businesses have shifted from offline stone-and-brick stone to online stores or web stores. Secondly, now, online businesses have shifted to social media platforms as well. This is because social media platforms are the platforms where millions of people spend at least a few hours scrolling and sharing posts. This is something the online business owners could not overlook. That’s the reason why social media platforms like Facebook and Instagram have become one of the best platforms for marketing and selling purposes.
In 2019, Instagram was considered an effective tool for marketing and influencing people enough to change their buying and selling decisions. Likewise, Facebook has come up with an online selling platform called “Marketplace”, where buyers and sellers can come together and interact. Do you know why businesses are using social media platforms to generate sales and grow their business? Well, it is because it has been seen that over 80% of social media users follow a business on that social media. Moreover, it has also been seen that 60% of people come across new businesses on the platforms. Other than that, people also claim that they have been influenced to buy a product or get services once or twice by a social media post. This means these platforms have great sales-generating potential.
However, things are not so easy that it may sound here. To drive in sales from social media, you have to put in a lot of effort. If you want to use your social media account to function like Amazon, you need to make sure you are following proper strategies. One such thing is social media posts. What do you think you should post to grab the attention of maximum people? Well. of course, you have to add the products’ images which you are planning to sell. However, not just any image will do. You can’t think of grabbing and then holding onto the attention of your customers without proper product images. After all, gone are the days when just one image of products could bring in sales. You need to use properly polished product images to grab your potential customer’s attention.
What is Lifestyle Product Photography?
Lifestyle product photography, or better known as lifestyle photography, refers to the high-definition photographs of the products. However, the sole focus of product photography is not on the product. Instead, the photography tells a story to the customers about how they can use the product in their daily lives and have the benefits. In other words, it tells which type of customers should get the products. Thus, they will provide a hint to customers whether the products will be right for them or not.
We live in the modern world of digitization where people love to go online and find resources to meet their needs. People want to find authentic content, not the pictures you have casually taken of your products. You can’t think of engaging customers and generating sales when your marketing approach is wrong. If you are selling a product of their need, they will come to you. However, you will also have to remember that there are thousands of other sellers who sell the products or services like yours. If your social media posts aren’t good enough, they might leave you and go to your competitors. To avoid this kind of situation, you need to make sure that when people come across your posts, they can feel that your business is transparent and trustworthy. For that, you have to invest in lifestyle product photography.
5 Reasons to Use Lifestyle Product Photography on Social Media.
- Draw Attention and Drive User Engagement
According to a study by Constellation Research, good user engagement can boost both cross-sell by 22% and order sizes from 5% to 85%. In other words, you just have to work on your user engagement strategy. Do you know lifestyle product photographs can incredibly boost your user engagement? Then, there is only simple math. The more eyeballs you are able to attract, the more sales you will be generating, and the more revenue you will be earning.
- Gain Customer Trust with Authentic Content
With lifestyle photographs, you can make your customers believe that your business is trustworthy, and you are not there to sell them fake products and cheat them. This is because with professional photography of products comes authenticity, which is crucial for customer trust. However, if you fail to display good-quality images of your products, people might not find you trustworthy enough to buy your products. So, you should think about using lifestyle photographs.
- Explain Product Features
Other than lifestyle photographs, you also think of using lifestyle videos. Videos can be way more engaging than just pictorial posts. You can easily convey your message to customers. Along with that, you can provide an explanation of its features. This will help people get a better idea of your products and their features.
- Create an Emotional Connection with Followers
Though lifestyle product photography is crucial for showcasing the products in a better way to the customers, its main focus is to display real-life situations, where people are actually using your products. These photographs are used to tell the stories behind your products. Since people want to get a brief or feel about the products, they will love to hear the stories. So, you have to make sure to use lifestyle images and create a relatable story to generate the most out of them.
The Final Say
In this era of digitization, running an online business is not an easy job. When your target is to engage more and more people, you have to first build a connection with your customers. Using lifestyle photography to build an emotional connection with people that they crave the most will be the right thing to do. After all, polished images are not only for running ads. They can be perfectly used for daily posts as well. So, without thinking much, just hire a professional photographer and get ready to promote their products in an authentic way.