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Thursday, April 25, 2024

How to run a Facebook Ads campaign

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How to run a Facebook Ads – You have created a product so Now, it’s time to learn how to set up your campaign and start promoting your products. 

The first step for you to be able to create your ads and disseminate them within the platform is to have a commercial page, as Facebook does not allow you to serve ads on personal profiles.

And don’t forget that for your ad campaign to be effective you need to align it with your entire marketing strategy and produce quality ads.

How to run a Facebook Ads

Business Manager

The first step is to access the Facebook Ads Business Manager, for you to log in to this tool.

 It’s where you’ll create, change and track your ad campaigns.

Click on the green button to start. 

set the goal

When you start your campaign, you’ll have access to a window where you can define the objective of your ad, among those we’ve already mentioned.

After selecting the option that best suits your strategy, simply go to the bottom of the page, confirm the option, and start configuring your campaign.

Before finalizing your campaign setup, note that Facebook Ads allows you to do A/B Tests, where you have the possibility to try different placements of the same ad.

The option below, budget optimization, choose a daily or lifetime investment, 

In the daily option, the chosen value is the maximum spending ceiling, while the lifetime is the total amount distributed over the period in which the campaign is active.

Go ahead and select which page you’d like to serve your ads.

Audience segmentation

After selecting your page, you will define the audience you want to target your ads to, and you can save it to use in future campaigns.

After the simple audience definitions, you find other ways to drill down.

Therefore, it is very important that you have a good knowledge of the persona and use this data when creating your audiences on Facebook Ads. 

As you fill in the data and make your audience more specific, you’ll be able to see a preview of how this ad’s reach will average.

The more targeted and features you have the better. Correct targeting is the key to a successful campaign.  

Audience targeting also allows you to still select an audience that you don’t want your ads to show to.  

Moving down a little further, you can segment your audience even further based on connections people have to your Page, app, or event.

Set placement for your ad

On the same audience selection page, you will also find your ad placement, which is its location for your target audience.

The two positioning options are: automatic and manual. 

For automatic placement, Facebook Ads defines the best positions according to your budget. 

In manual positioning, you choose the locations.

Expense control and optimization

Spend control will depend on the purpose of your ads, let’s say you have a landing page and you want to pay per click on the link.

If your landing page is achieving a good result you have your investment optimized.

You can even set the times your ads will be shown so that your target audience has access to them. 

Once you’ve set your campaign budgets, you’ll see an estimate of the audience your ads will impact. 

Create ad content

Okay, now let’s work on the ad itself. 

You can choose to create an ad from scratch or choose an existing post on your page.

After choosing your ad format, it’s time to upload your media.

In the corner of the page, Facebook Ads offers good practices for the image or video.

And sliding the screen you can see the fields where you will define text and links to link to our ad.

As you design your ads you get a preview of how they are looking. 

The maximum amount of characters in ads is:

  • Titles: 25 characters – It all starts with the title of the ad. Choose a name that is easy and remembers the purpose of your ad.
  • Text body: 90 characters – you can write some important points to get more sales, and use fancy text and text faces to get more engagement to increase cost per sale and increase in sales. 
  • Link description: 30 characters – Description about product. 

After filling in the link fields, be on the lookout to write the amazing text that will catch your audience’s attention. 

Make use of mental triggers, be objective, don’t forget to highlight the main message. 

And use the call to action to remind your audience to take any action when viewing your ad.

Read also – How to Make a Post Shareable on Facebook? Best Tips


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