Maybe you’ve heard of SEO (search engine optimization), one of the most important inbound marketing strategies. Well, know that the name of the site directly influences the ranking in search engines.
Even with some important changes that Google has made to better filter the sites that appear on the 1st page, you should still treasure some basic questions that do not really change and that pass credibility to those who perform a search on the internet.
This is all about using keywords in your domain. Check out:
- The search engines themselves negate the keywords. Think that your domain will be blacked out if it contains those words;
- Facilitate memorization by those who seek your company;
- The highest CTR (clicks per exposure number) comes from websites that make it clear, at a glance, what they are about.
It’s worth remembering that sites like Google have become the great library of today, and ignoring the importance of it will undermine the access and visibility of your online business.
Use the appropriate extension for your domain name
While using domain suggestion tools, you also have to think about extensions along with suggested domains.
There are several extensions that go beyond the popular “.com” and “.net”. Each of them seeks to meet specific contexts according to the purpose of each site.
If your business has to do with a niche that is not generic or does not have to be accessible to any type of person, you may want to adopt a termination that runs away from the common. Check out:
- .biz: focused on e-commerce among companies (B2B);
- .co: applied by commercial sites or by communities of various types;
- .info: focused on didactic and informative sites;
- .me: blogs, portfolios and personal websites;
- .net: usually geared towards IT sites;
- .org: commonly used by NGOs, entities and philanthropic organizations.
Have more than one domain as needed
As stated, your business may be local, but if it expands in the future, you’ll need to redirect your focus. And with the domain is no different.
If you happen to be “late” in buying the domain name, consider negotiating with anyone who has gone ahead. This type of trading is much more common than you think, and you can be sure that many websites known today had their domains bought from an unknown owner.
Pop over to these guys that can help you to find business domain names and their negotiation to buy them from third parties.