Designing a logo for our project is a task that often brings us headlong, but at the same time, we cannot ignore it. A logo is the header of a brand’s entire graphic identity, which is why it must be treated with all priority. Thanks to its existence and the relationship that it must have with the brand, customers tend to more easily remember your business, product or service to the point that, sometimes, it will not be necessary to read your name to perceive that it is you.
Many entrepreneurs do not take off their projects precisely because of the lack of a logo. You feel like you have the perfect business idea in your hands, but you have no idea how to present it to your audience, and as if this were not enough, you also do not have the resources to hire a graphic designer to make your dream logo. For this reason, in most cases, we undertake the idea of doing it on our own. Based on these needs, I want to show you some points that you should consider when making your logo so that you can get the best out of your project, achieving a graphic concept that your customers will fall in love with.
5 Factors to take into account for the creation of an ideal logo:
1. A logo should be easy to remember:
It would help if you strived to do something that impacts the public, but without running the risk of becoming complex, loading your logo with elements that make it a difficult concept for your clients to assimilate.
2. Add an unusual element:
When everything seems to be simple, add an element that catches the eye of your audience, making them stop to observe and reflect on it.
3. Choose the colors correctly:
This point does not depend only on the logo, but it is usually the starting point. It would help if you established a color palette for your brand. You can play by adding various color combinations, but if you stop to look, generally, the most successful brands around the world tend to use between one or three colors in their logo. However, it would not hurt to include some variations in the main colors’ shades to use them as secondary colors.
4. Make several versions and take surveys:
Do not settle for having made a single version of your logo. Dare to go for more, create some extra versions of your logo and present it to your friends. I assure you that their opinions will help you clear up doubts and improve your range of creativity.
5. Use an easy-to-control tool
There are many tools on the market in which you can build your logo, but I assure you that many of them will make you die trying. This, in general, is due to the degree of complexity they have. If graphic design is not your thing and you don’t want to risk using Photoshop and Illustrator tools, then I recommend that you opt for other more bearable options such as DesignEvo.
DesignEvo is a freemium tool, 100% online, that allows you to create professional logos from fully customizable shapes, icons and templates. The tool has more than 10,000 different templates, categorized according to the type of market or business sector, helping you build your logo project in a matter of seconds without depending on advanced graphic design knowledge.
The creation process is super simple. You just have to select the template of your interest and add your company’s name and slogan, and that’s it; you already have your logo.
Best of all, you can then modify your design 100% to your liking by selecting a wide variety of fonts and customization options that make the task of creating a logo for child’s play.
As you can see, you no longer have excuses for your project not being properly represented. It is time for you to put the batteries and get the best out of your brand through a logo that attracts the eyes of your followers, potential customers and/or consumers. You can take the aforementioned points into account and share your experience in the comments.