According to insights, more than 67% of all clicks come from the first five organic search results that appear. For this reason, it’s essential to get your website ranking high in search results. Technology is forever changing, and sometimes it’s challenging to keep up. Companies change their algorithms so often that you risk falling behind in search engine results if you don’t. One way to combat this is to have a winning SEO marketing strategy. Don’t worry; it’s not as complicated as it sounds.
So if you worry your website is falling behind and would like to increase organic search traffic to your site, keep reading. Here are five critical elements of a successful SEO strategy to get you started.
Step 1. Audit Your Website
Completing a website audit is one of the first steps in your SEO marketing strategy. This is an analysis of your website to see how your pages are performing. This is typically done before you begin other search engine optimization (SEO).
An analysis will evaluate all elements that impact your site’s search engine performance. Some examples include page speed, keyword usage, bounce rate, and content. You can visit this page for more information on website audits.
Step 2. Build a List of Keywords
Next, you want to do some keyword research. This also means figuring out what keywords your competition is using. You can do this in several ways, but one of the easiest is to use Google Suggest.
You can gather keywords by typing a keyword into the search field. Immediately you’ll see a drop-down menu with a list of suggestions. This will help you find keywords that you can use for higher rankings in SERPs.
Step 3. Optimize On-Page SEO
Optimizing your on-page SEO is the third step in your SEO marketing strategy. This means checking your website’s existing content and updating it for the latest algorithms. There are a few ways you can do this:
- Ensure your primary keyword is in your URL
- Analysis of your on-page keyword usage and don’t overstuff
- Use the primary keyword in the first 100 words
- Ensure your title is in an H1 tag
Step 4. Add New Content
Next is creating content. This is a big part of your SEO marketing strategy. The more content you publish on your site, the more readers will remain on your site vs. jumping to the next.
Your content should include targeted keywords, have an AIDA intro with a great hook, and ensure your content somehow relates to your products or services.
Step 5. Repurpose Old Content
The trick that needs to be remembered is repurposing old content. Revisit posts you published over a year ago and see if anything has changed. If it has, you can repurpose your old blog post into a new one with updated information. This works well with Google’s algorithm.
Create an SEO Marketing Strategy That Rocks
In today’s technology climate, if you don’t stay updated with the latest algorithm, you will fall behind, and your website traffic will suffer. By forming a winning SEO marketing strategy, you can ensure your website has the best chance of appearing in the first five SERPs.
Review your website, add new content, review and upcycle your old content, and do a lot of keyword research and you’re well on your way.
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