Digital supports are of considerable support for both B2B and B2C companies and individuals. Today, given the technological boom, the web 2.0 revolution, and the added value brought to companies, many players are trying as best to offer digital services to these large, small, and medium-sized companies. Whether these are agencies, start-ups, firms, or freelance consultants, there is plenty of offers. However, it is essential, even vital, to know how to choose your digital marketing agency. Making a good choice among the plethora of offers available will help you achieve the goals set for your various projects.
WHAT IS DIGITAL MARKETING?
In general, we know what marketing means, and besides, it is common to see even ordinary street people name it.
Digital marketing is, therefore, a set of marketing techniques and processes used on digital media and channels (web, email, social networks, mobile). However, digital marketing also brings new levers and new areas.
Choosing your digital marketing agency allows you to make these techniques and strategies available on digital media.
- Email marketing;
- Display advertising;
- SEO referencing ;
- Search engine marketing (natural referencing + commercial links);
- Data analysis;
- Conversion and attribution issues;
- Content marketing;
- Social and viral marketing;
- Mobile marketing etc.
It is, therefore, necessary for the client to know how to choose his digital marketing agency. And to choose wisely, there are various steps.
WHAT ARE YOUR GOALS?
Determining your objectives and knowing your means remain two stages that condition your agency’s careful choice.
First and foremost, you need to identify your business goals. This lets you know if you need a digital marketing agency to reach them. What do I want when contacting a digital marketing agency? It should be a question to which you will already have one or more answers.
First, you may want more visibility. More visibility allows your business to open up to Internet users and enables them to have your contact details. But also to present to them your products and services or your news. Having good visibility can also spark interest in future customers. And in this, an SEO Company will have to carry out referential, editorial, or community actions.
Second, improve brand awareness. We want it because maybe its competitors are getting ahead of several things. Competitors grow their networks and gain notoriety where you are losing ground. This is the situation you want to remedy. Digital marketing can be beneficial in this case.
The objectives of a business are many and varied. But to avoid getting lost, you have to determine them in a SMART way.
- S specific, clear, and concise.
- M measurable qualitatively and quantitatively
- An acceptable, therefore achievable;
- R elevant or relevant;
- T ime-related or inscribed in time.
In addition, you must know how to correlate your needs with your resources.
THE QUESTION OF RESOURCES
This will allow you to take stock of your budget or human and material resources. The best advice is to determine a budget aligned with your needs rather than a haphazard budget. The question of help goes beyond the financial framework because the human factor is included.
A company with efficient human resources in digital marketing only sometimes needs a digital marketing agency if it wishes to outsource one of its services. This is also the case for companies that operate digitally. They need more training for their human resources to be able to take charge of their needs. However, since digital marketing is new, we should carefully look at training providers in the field.