HOW TO CHOOSE YOUR DIGITAL MARKETING AGENCY?

DIGITAL MARKETING AGENCY
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Digital supports are of considerable support for both B2B and B2C companies, but also for individuals. Today, given the technological boom, the web 2.0 revolution and above all the added value brought to companies, many players are trying as best they can to offer digital services to these large, small and medium-sized companies. Whether these are agencies, start-ups, firms or freelance consultants, there is no shortage of offers. However, it is important, even vital, to know how to choose your digital marketing agency. Making a good choice among the plethora of offers available will help you achieve the goals set for your various projects.

WHAT IS DIGITAL MARKETING?

In general, we know what marketing means and besides it is common to see even in the street average people name it. According to Wikipedia, marketing is defined as “a communication and sales technique which consists of disseminating a personalized and incentive message to a target of individuals or companies, in order to obtain an immediate and measurable reaction”. We also speak of traditional marketing or “outbound marketing”.

Digital marketing is therefore a set of marketing techniques and processes used on digital media and channels (web, email, social networks, mobile). However, digital marketing also brings new levers and new areas. It also includes “all the marketing applications linked to the“ traditional ”Internet, but also those linked to mobile phones, tablets, GPS and other applications and connected objects.

Choosing your digital marketing agency then allows you to make these techniques and strategies available to you on digital media . The different levers activated by digital marketing are:

  • Email marketing;
  • Display advertising;
  • SEO referencing  ;
  • Search engine marketing (natural referencing + commercial links);
  • Data analysis;
  • Affiliation;
  • Conversion and attribution issues;
  • Content marketing;
  • Social and viral marketing;
  • Mobile marketing etc.

It is therefore important for the client to know how to choose his digital marketing agency. And to choose wisely, there are various steps.

WHAT ARE YOUR GOALS ?

Determining your objectives and knowing your means remain two stages which condition the careful choice of your agency.

First and foremost, you need to identify your business goals. This already lets you know if you really need a digital marketing agency to reach them. What do I want when contacting a digital marketing agency? should be a question to which you will already have one or more answers.

First, you may want more visibility. Having more visibility allows your business to open up to Internet users and allow them to have your contact details. But also to present them your products and services or your news. Having good visibility can also spark interest in future customers. And in this, an SEO Company will have to carry out referential, editorial or community actions.

Second, you may want to improve brand awareness. We want it because maybe its competitors are getting ahead of several things. Competitors grow their networks and gain notoriety where you are losing ground. This is the situation you want to remedy. Digital marketing can be very useful in this case.

The objectives of a business are many and varied. But in order not to get lost, you have to determine them in a SMART way. This means that the objectives should be:

  • S pecific clear and concise.
  • M easurable qualitatively and quantitatively
  • A cceptable therefore achievable;
  • R elevant or relevant;
  • T ime-related or inscribed in time.

In addition, you must know how to correlate your needs with your resources.

THE QUESTION OF RESOURCES

This question is also fundamental in the choice of your digital marketing agency. This will allow you to take stock of your budget or your human and material resources. The best advice is to determine a budget in line with your needs and not a haphazard budget. The question of resources goes beyond the financial framework because the human factor is included.

A company that has efficient human resources in digital marketing does not necessarily need a digital marketing agency unless it wishes to outsource one of its services. This is also the case for companies that operate in digital. They need more training for their human resources in order to be able to take charge of their needs. However, since digital marketing is new, we should have a careful look at training providers in the field.

WHAT ARE THE CRITERIA FOR CHOOSING YOUR DIGITAL MARKETING AGENCY?

THE AGENCY’S SKILLS 

The skills of the web agency staff are very important. They are the guarantors of the expertise that the agency offers to its clients. Plus, getting a feel for the agency’s skills will help you see if they correlate with the goals you’ve set for yourself. And therefore, it is important during a meeting in an agency, and after the presentation of your project to ask yourself various questions.

This will allow you to gauge their understanding of your project and the issues it covers for you and your business. As said above, digital marketing also covers certain fairly technical areas that require real expertise. Entrusting your project to a certified agency offers more assurance. Among the certifications that can be found in the sector, we can mention: the Google Partner (Analytics-Adwords), the hubspot inbound marketing certificate, facebook partner, twitter flight school, Prestashop partner etc.

THE RELATIONSHIP BETWEEN YOUR EXPECTATIONS AND ITS ACHIEVEMENTS

In the first paragraphs of this article, we talked about the importance of determining your goals. Indeed, it is important to verify that the offer we are offering meets your expectations. The agency’s portfolio will guide you on your future choice. It will be a question of taking two or three agencies and making a comparative study of the actions carried out on their achievements. It is necessary to dwell on the achievements of the agency.

You can also have access to the achievements of the preselected agencies on their website. But do not hesitate to do a more in-depth study and to enter directly on the websites of the projects carried out by the agency. This will help you get a pretty good idea.

THE PROPOSED RATE FOR THE DESIRED SERVICE

A good service is always billed at its height, because it takes into consideration the expertise of the agency, but also the years of experience of the professionals who will work on your projects. This is why it is important that you have pricing aligned with your budget. Therefore, you should not forget to calculate the time that will be allocated to your project.

And to get the best rate, you have to pre-select agencies and request quotes or solicit offers, then compare them in proportion to your expectations, the time to devote to them and the budget you have available. However, having the lowest price does not mean that it is the best offer. Making a qualitative choice is always profitable.

THE RELATIONAL DIMENSION

An agency does not work for you, but it does work with you. She makes the project her own and strives to collaborate with the client in order to validate the well-defined objectives. Despite everything, it is important to define the relational dimension that links you with the agency. This is to demonstrate from the start the degree of involvement you will have to share in your project.

First,the nature of your relationship can be participatory. In this case, your company will be able to contribute to the tasks that you entrust to them while leaving the agency to make recommendations.

Second, you play the role of the project manager or the controller. In this case, it is a directive nature that binds you and the agency will only execute.

It is important to define the relational dimension that binds you to your agency for productive work and respecting your project.

For your business automation, get in touch with ZARA ERP System and Solutions that work in collaboration with SEO Company. 

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