Are you considering employing a public relations firm, such as Media Maven, or Hire a Publicist? Any company or brand wants to be known. How will people find you and become a client or customer if they aren’t aware of you? They won’t, but there is one major factor that prevents people from hiring a publicist: a lack of business knowledge. Many people are unfamiliar with how the company operates, and hiring a firm or publicist can be a learning process. Before you spend any money on a PR, take the following factors in mind:
- Check out how they Work
We refer to the individual who is working on your account as “they.” The real-life individual the individual who sells you on hiring their firm isn’t always the person who will work on your account. Make sure you’re familiar with the people you’ll be working with, as well as their experience and connections. Do not be swayed by the salesperson PR for Startups. We previously worked for a man who would overpromise on deliverables, then hand the account over to a new employee with the words, “It’s our job to obtain them, now it’s your job to maintain them.” That’s not what you’re looking for.
- Know what you want
Are you starting a new business? Have you changed your business’s direction and need to adjust your brand’s impression as a result? Consider the problem you’re trying to tackle before you start contacting Your Online Publicist. This is a good place to start. “Having a clear answer to the question ‘what am I attempting to achieve?’ is critical.” Having a clear understanding of your objectives can make finding the ideal PR firm to assist you in achieving those objectives much easier, is the short Press Release Definition. Also, make sure to be specific. Although “getting the word out about your brand” may appear to be a no-brainer challenge to handle, you should go a step farther. Do you want mommy bloggers to write about your company’s new cleaning solution so you may connect into their vast networks of customers and, as a result, increase sales during the spring cleaning season? Before you pick up the phone or send out an RFP, it’s time to get specific about what you want from PR.
- Make Sure that you are Ready
“Just because you want people to ‘know’ about your company doesn’t mean you’re prepared for public relations.” Before attempting to construct a PR plan, she suggests that you think about the following. If you’re only hitting three out of five of the bullets above, it might be advisable to hold off on working with an agency until you’re better prepared. PR isn’t piecemeal, and if you want to see results, you’ll need to budget enough to put up a thorough campaign that lasts more than a few months.
- Know How Agencies Measure Success
This is, without a doubt, the most crucial question you can ask. Measurement is your yardstick for successful PR, and the best way to put yourself (and your potential firm) up for success is to talk about what success means to you. “Is it possible for them to discuss metrics? Not impressions and Facebook likes, but the kinds of things that will help you make more money. Do they inquire about your writing a press release business objectives and are they able to connect their work to what you’re working on?” She believes that getting the appropriate measurement boils down to figuring out where you want to move the needle. “One of the most difficult tasks is defining what success entails. There is no access to month-over-month or year-over-year information to aid assess improvement or decrease, unlike working with larger, established organizations. With each sort of client, success can come quickly or take six months to a year. A good PR professional, on the other hand, will be able to advise and recommend goals to achieve depending on aspects like the product’s uniqueness, funding, competition, in-depth understanding of the media landscape, and so on.”