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Sunday, March 3, 2024

Need for High End Retouching in Real Estate Photo Editing

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Realistic and high-quality photographs are assets for real estate. With most businesses registered online, 79% of millennials believe that property images are important for their house-buying experience, and 99% use the internet to seek their future home or apartment. In such a scenario, every photograph holds 4-5 seconds to appeal to the buyer’s eyes.

Every time a real estate photographer takes a photo, they capture a lot of defects like dusty walls, dark backgrounds, unnecessary equipment, or crowded surroundings. To sell a property to a potential customer, real estate businesses can not post such raw images on their website. They require a perfect, attractive, high-quality image to convert the website visitor to customers. So, even the best photographs need to be enhanced to increase their purchase chances. 

Read on to learn how that works and how you can simplify it for your business with real estate photo retouching services

What is High-End Retouching for Real Estate Photos?

Real estate photo retouching helps beautify the images to project a premium essence in any shot. Professional retouching does not disturb the resolution or quality of photos and only enhances details, removes flaws, applies contours and smooth textures, and uses other crucial editing techniques to create that flawless, natural-looking image.

Benefits of high-end retouching in Real estate

  • Color correction

Color correction is essential to modify the amount of saturation and color occurring due to lighting. With professional photo retouching services, flat colors in your property photographs may be quickly modified to give the image a realistic and sparkling appearance. 

  • Real estate image stitching

Sometimes, photographers require multiple shots of properties to capture their whole feel and style. In simple language, it means clicking different angles of a particular room and skillfully merging them to show off the entire scope of a piece of real estate. HDR real estate image retouching produces a single stunning panoramic image by stitching many photos and giving the real-life visitation essence to the viewers. 

  • Color cast removal

If a room is painted with light colors like cream, lemon yellow, etc., and the weather outside is cloudy, then the room appears dark in the photographs. Even though this problem can be adjusted with the camera setting, some color cast remains. Using the retouching technique on the photo neutralizes the color, hiding all the dark shades and making your room look lighter and more natural to the viewer.

  • To add a pleasant sky view

Most of the viewers want to see the sky view of the building. But clicking the aesthetic sky photo is impossible as a photographer has to wait for the ideal weather to take a shot. But, later on, HDR real estate image retouching can be used to add sunset, sunrise, and sky colors to the image. The sky plays a vital role in highlighting the background and objects in the image.

  • To add perspective correction

Even a professional camera can not converge the vertical and horizontal lines in real estate images. However, several other factors, like the camera’s lens curvature, the room’s size and shape, the camera’s position, and others, could cause line distortion. Perspective correction can help to fix distortion and misalignment. Since the image appears compact, viewers can concentrate on the primary topic of interest.

  • Helps with white boxing

Imagine a property with furnishing left by the previous owner. Now you have to wait until the property is cleared to click photos. Troubling. Right? You can easily clear out all indoor and outdoor objects and make the property look cleaner, brighter, and spacious through virtual staging and decluttering methods. This directly helps you to list houses as soon as possible while the physical work is under process. 

  • Better brand knowledge

Your images can stand out from the crowd with the help of professional photo retouching as it involves several photo editing tools and image-altering techniques. Relying on a specific editing style also helps you develop a brand style and voice that sets you apart from your competitors in the eyes of potential clients.

  • Outdoor objects removal

Photographers have no control over the car parked near your property or on the public dustbin across the street. These minor details, when left unnoticed, create an adverse effect on the viewer. Professional photo retouching can help to remove such outdoor objects to create a clear view of the property. It ensures that no visual disturbance appears to destroy the beauty of the property. 

  • Improve conversion rate

Poor picture quality can force the viewer to skip the image and leave a poor impression on their mind. As preferably said, the first impression is the last. The viewer should see even the minor details of the property to compare it with other properties. For that, good image quality is a necessity. It keeps the viewer on a little longer on the site and possibly converts into a customer.

Conclusion

High-end retouching can increase the overall impact of photos, help maximize engagement, and keep you one step ahead of the competition. It is still advisable to work with an external partner for image editing and enhancement, even if your business has a professional photographer for taking the property images. In this case, the external partner can expedite the rate at which you get real estate photos while maintaining the quality. 

Nevertheless, an altered photo always looks better than the original raw image. So, the best way to keep ahead of the competition while staying within your budget constraints is to outsource real estate photo retouching services.

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