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As we all know that people are getting aware of the importance of digital marketing. Almost
all businesses have started introducing/ promoting themselves online. The Internet is
reaching remote locations of India which is a plus point for it. Institutions are recognising the
power of digital marketing and have started the course for the same. Due to the pandemic
businesses are promoting/ advertising digitally because people are spending almost 12
hours a day on digital platforms. The future of digital marketers in India is very bright.
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Demand of digital marketers is very huge but when it comes to supply it is very less.
When we take a look at offline marketing businesses can reach a limited audience but not in
the case of digital marketing. It can reach unlimited audiences with less investment.
The Government of India has already taken initiative and is promoting digital India, which
means that the digital marketing industry will grow further in future.
Digital marketing has many different aspects like copy, design, technology, social media,
marketing, finance, and business development. Therefore, with the growth of digital
marketing, all these aspects will also grow. There will be many jobs available in these
sub-sectors, and students can make strong long-lasting careers.
By 2023, the number of active Indian internet users will reach almost 666 million. According
to Goldman Sachs report, digital marketing career scope in the Indian market will be worth
$160B by 2025, which is three times the current value.
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If you are a digital marketer or want to get into digital marketing, your salary growth will
heavily depend on your skills. You have to run along with the industry and update yourself to
be successful. The day you stop learning, the day you stop growing in this fast-paced
industry. What makes digital marketing such an exciting area for study and work is the
lightning pace at which it is changing. New technologies, apps, and devices are changing the
way we market to consumers quickly. There is so much widespread advancement that it is
bringing in many benefits. To truly know the importance of digital marketing, you should
know about the benefits of different areas.
Digital marketing has immense scope in India. It has the power to help businesses grow and
tap into potential customers at a fraction of the price. It also gives students a chance to make
creative and technical careers that pay well and have many opportunities to grow.
Digital marketing is going to revolutionise the industry, and now is the right time to be a part
of this revolution.The digital marketing industry has many career opportunities. The great
thing about these careers is that they cover a wide spectrum of skills and competencies, so
you can choose from a wide variety of careers that suit you best.
Many private institutions and universities in the country have also begun offering courses
and degrees that focus on different aspects. So, getting a career will not be difficult.
Change is an integral part of life. It’s more applicable to digital marketing. You must strive to
embrace new technologies if you want to stay successful in the market.
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