When you want to start your new business or startup eCommerce can help your business to gain more audience and also help in increasing your product sale. Groupby Inc. is one of the leading companies that power the world’s most relevant and highly converting eCommerce websites while reducing manual effort. Founded in 2013, GroupBy reviews is headquartered in Toronto, Canada, and has offices in Austin, Texas.
Here are five tactics to increase sales using E-commerce tools:
Eliminate abandoned carts:
Well, each and every abandoned cart shows the missed opportunity for the sale. Let’s take an example- if the customer tries to shop from your store and select some items in the cart but in the end time, they decide to leave the store without the purchase of the product.
All this can cause due to a lengthy checkout process, so to make your business flow better try to reduce the checkout process, or else the customers will move to other stores. To make things simpler and easier for your customers, you can make a single-page checkout with just the necessary elements.
Upsell and cross-sell products:
Upselling of product in your E-commerce business is to make the customers purchase a product of higher value than the one they are intended to buy. Whereas if we talk about cross-selling, it means that if the customer is trying to purchase any product from your shop, you can provide similar products related to their interested items.
Both of these methods can help you to increase your eCommerce sale, just if you the right way to use them.
Facebook remarketing:
When the customers visit your site, Facebook remarketing can helps to market your products in front of the customers. Facebook remarketing uses the method of segmented ads, offers, and incentives that are focused on your targeted customers no matter what action they do on your site. They will take the help of cookies to track and engage the customers by promoting your products through ads and encourage them to visit your shop.
When bounce rates are high and conversion rates are low that’s where Facebook remarketing is very useful.
Increase purchase frequency:
“E-commerce is a powerful means to connect the unconnected to global trade,” said Arancha Gonzalez, a Spanish lawyer who served as Minister of Foreign Affairs, European Union and Cooperation in the Spanish government of Prime Minister Pedro Sánchez from 2020 to 2021.
When someone buys from your shop, it means they have already chosen your store over others and to make them return to your shop, the most important thing is to make them loyal toward your business. Provide them loyalty programmes where you can offer your loyal customers discounts and special offers. Also, you can provide a unique personalized purchase experience to your customers so that they can feel comfortable shopping from your store. When your customers are satisfied with your business then they will become loyal to your business and this will help your business in increasing purchasing of products.
Work with affiliates:
The best way to increase your customer base is by working with affiliates.
Well, affiliates already have their own audience and when your business connects with them their audience will become yours too. Well, if you want the most out of your affiliate relationship, you will require a good deal of effort upfront which will definitely pay off in long run.
